Research On Rural Tourism Culture In Hanyuan County

In recent years,rural tourism develops rapidly,and a large number of tourists flock to the countryside in search of beautiful natural environment and pleasant lifestyle,making rural tourism an important way of modern tourism.With the high economic income brought by tourism activities,tourism has become an important industry in economic development.Country in order to attract more tourists,constantly tries to build up of rural tourism product,but appeared in the process of development of rural tourism product of a single,characteristic is not prominent,cultural quality is not high,or the phenomenon such as the same product.In order to improve the cultural taste of rural tourism products,the developers of hanyuan county continuously explore rural culture and endow rural tourismproducts with more cultural connotations.Tourism product developers in the development of tourism product,unclear understanding of its culture characteristic,the cultural elements and do simple superposition,rural tourism products of hanyuan county overall culture not to refine,forming the typical cultural characteristics.Developers have focused on the development of rural tourism products to meet the needs of tourists and increase economic benefits,without clear plans on howto increase cultural characteristics.In this paper,the present situation of tourist products in Hanyuan County is combed through consulting literature,field investigation and data collection,combining the related theories of rural culture and rural tourism product development,the resource characteristics of Hanyuan County and the status of the existing rural tourism products,from the tourism product developers to the rural tourism products.From the perspective of positioning and development,this paper analyzes the cultural characteristics of rural tourism products in Hanyuan County.Through the analysis of the cultural characteristics of rural tourism products in Hanyuan County,this paper finds out the problems of rural tourism products in the excavation of cultural elements,and puts forward suggestions and suggestions on how to improve the cultural taste of rural tourism products in Hanyuan County and to better display the profound historical and cultural background of Hanyuan County,and then put forward the development of rural tourism products.The cultural features of rural tourism products.It is proposed that rural tourism developers should seek cultural differences,increase cultural content and form a competitive culture based product in the development of products.At the same time,Hanyuan County should be refined in the development of rural tourism as an element of tourism cultural resources,integrate into the present rural tourism products,rely on rural tourism products,build rural products with the characteristics of Han Yuan,and form the unique tourism culture of Hanyuan County in the continuous development.