Research On APP Festival Splash Screen Advertising Based On Emotional Experience

In the era of experience economy,with the change of socioeconomic form and consumption concept and values,people are not only satisfied with the requirements of practical functions,began to focus on psychological and emotional needs,seeking a good experience in the process of use.Focusing on growing emotional and experience needs,new design concepts such as emotional design and experience design.Paying attention to the emotional experience brought by design has become an important direction of contemporary design.The research in this paper focuses on the creative design of holiday splash screen ads.By collating and interpreting related theoretical knowledge such as emotional experience,splash screen,visual perception analysis,festival culture,etc.Analysis and investigation of the development status and cases of splash screen advertisements.Provide the basis for the design of APP festival splash screen ads for high emotional experience.Finally,combined with relevant theories,through design examples,to explain the application of emotional experience design in the specific creative design process.Demonstrate the relevant content and design principles summarized in this paper,and explore creative ways to enhance emotional experience.Creative design of APP festival splash screen advertising based on the user's emotional experience,the full text is divided into five chapters:The first chapter is the introduction part,mainly elaborated on the research background,significance,research status of domestic and foreign research on the application of emotional experience in design,etc;The second chapter mainly discusses the related theories of experience and emotional experience design,and the analysis of application characteristics,and carry out specific analysis from three levels of emotional experience;The third chapter starts from the classification of splash screen advertisements and the characteristics of festival splash screen advertisements.Taking the festival culture and visual perception theory as the basis of research,Specifically analyze the characteristics of the festival splash screen advertisement and the emotional resonance with the user,and provide theoretical support for the next design practice;The fourth chapter is the part of concrete practice.Combine the above research contents and conduct actual argumentation,emphasize the importance of emotional experience in design,explore ways to effectively improve your emotional experience.Designing the user's emotional experience in the first place.In order to achieve a high degree of uniformity between design and user's high emotional experience,this will be a process of continuous learning and in-depth;The last chapter is the conclusion part,summarize the ways to enhance the user's emotional experience during design practice.In summary,In the era of experience economy,pay more attention to the emotional experience that design brings to users.Therefore,in the creative design of the splash screen advertising should focus on improving the user's emotional experience.This article combines and summarizes some of the theories and practices.I hope to provide some creative reference and method guidance for the design of splash screen ads designed to enhance the user's emotional experience.