Emotional Cognition And Information On The Visual Graphics To Convey

The psychological response of the viewer to the graphic form is an emotional,deep and comprehensive understanding.Before expressing vision,the creator should have a deep understanding of the psychological emotion that the viewer produces for the information to be expressed.Both the creator and the viewer’s vision are essential to the cognitive ability of visual emotion.Most of the early emotional research is only in the form of visual expression,or the study of visual elements,or the analysis of visual psychology,a very small number of visual emotional cognition and communication of the discourse,the systematic cognitive theory is lacking.This makes the viewer in the feedback visual graphics,only know it,and do not know it,or feel that it is a form of expression,or even can not effectively learn the information emotion.This study takes the emotion of visual graphics as the starting point,takes morphology,cognitive psychology,semiotics,aesthetics and so on as the theoretical basis,takes the emotional cognition method and information communication of visual graphics as the theme,takes the existing classical graphic example analysis as well as the author’s own practice result as the data support,Explore the correspondence between the form of visual graphics and emotional information,and solve the difficult problems in the transmission of modern emotional information.Based on the multi-disciplinary theory,this study uses multivariate theoretical analysis,rational contrast,practical experiment and other multi-directional experimental data to deeply study the emotional cognition of visual graphics,and summarizes three major affective cognitive methods: morphological analysis,color analysis and expressive means analysis,and puts forward the essential problem of emotional cognition Information communication;"Modal" graphics has become a new generation of creators to pursue the form,through the data analysis of such formshave a certain degree of credibility.The innovation of this research is mainly manifested in: first of all,pay more attention to the concept of humanism,pay attention to the subjective psychological expression of human beings,emotional cognition into the theory of visual graphics,for the humanized design of visual graphics to provide theoretical basis,and secondly,the combination of multi-disciplinary theory and rational practice experience,strengthen the visual graphics form and emotional information correspondence,So that the method of emotional cognition is more standardized,and finally,the theoretical law of more perfect emotional cognition is established.