Graphic Research And Practice In Chinese Movie Posters(1970-1976)

Movie posters are a necessary means of film distribution and publicity.As a traditional mass media,it has affected the propaganda effect of film distribution to a certain extent.Looking at the current film propaganda media,although new media technologies have been integrated into film and film propaganda,they have formed a variety of means of expression,but the dominant film posters are still one of the main visual media for the public to understand film content.Because the creation of film posters can focus on the connotation and emotional appeal of the film,there are hand-painted flexible expression methods,especially the graphics in the movie posters.The creative forms and expression techniques are rich and colorful,with ornamental and decorative effects,and it is still worth exploring in this field.And finishing,to contribute to the display of this excellent visual culture.This paper takes the study of Chinese cinema poster graphics from 1970 to 1976.Because of the distinctive characteristics of the times,the film posters infiltrated into people's daily life,which affected the ideology and aesthetic taste of people at that time.The discussion of the expression and expression techniques of the film posters in this period is the premise to understand and understand the creative ideas of film posters in China,and also an indispensable link to expand and enrich the theoretical research of Chinese cinema posters.This paper is divided into five parts.The first part is the introduction,which mainly expounds the research purpose and significance of the research,the research status and research content and methods.The second part analyzes the graphic creation environment of the film poster at that time,from the background of the times,the creative team,the creative technology,The audience has elaborated on four aspects;the third part discusses the basic expressions of graphic creation in Chinese movie posters during this period,mainly including figurative graphics,abstract graphics,combination of figurative graphics and abstract graphics,and expression methods;The artistic characteristics of the film posters in this period include the origin,artistic principle and aesthetic implication of artistic features.The fifth part is the creative practice.The individual film posters from 1970 to 1976 are combined with modern expression techniques to conceive and create them.Includes final presentations of topics,design ideas,graphic elements,and creative practices;and finally the conclusion.Since the film poster research itself is a practical subject with strong practical requirements,this paper analyzes and demonstrates through some specific cases and practical creations.