| With the rapid development of information technology and the advent of the Internet era,a variety of new media emerge as the times require,which makes the way of information dissemination more diversified.As a member of new media,wechat is widely used and plays an important role in people’s daily communication and information dissemination.In this context,the way of cultural communication should also keep pace with the times,keep up with the trend of the times,make full use of the advantages of new media in cultural communication,and realize its function of cultural communication.This paper is mainly based on wechat public platform to study the communication of Jiangxi culture,and the survey object is the students who come to Jiangxi.The author,through reading some books and articles on Jiangxi culture,and watching the video related to Jiangxi culture,and combining with the author’s own understanding of Jiangxi culture,published articles related to Jiangxi culture in the official account of "JX Gan culture" of We Chat public.The We Chat public No.JX Gan culture is the We Chat official account registered by the author,which is specifically designed to spread Jiangxi culture to students from Jiangxi Province.The official account mainly introduces Jiangxi culture in the form of text,pictures and videos.In this paper,109 valid questionnaires were collected,and then according to the survey results to analyze the understanding and acceptance of Jiangxi culture of foreign students in Jiangxi,the effect of spreading Jiangxi culture based on wechat public platform,the existing problems and so on.This paper is divided into four chapters.The first chapter is the introduction,which mainly includes the reason of topic selection,research content,research methods,literature review,etc;The second chapter is about Jiangxi culture and related concepts,including the concept of Jiangxi culture,the main forms of Jiangxi culture,the design of wechat public platform(characteristics,advantages,design concept,content design,publicity strategy,etc.);The third chapter is based on wechat public platform of Jiangxi cultural communication status survey analysis(questionnaire design and survey analysis);The fourth chapter is based on wechat public platform in Jiangxi students to carry out cultural communication problems and solutions.The innovation of this paper is that the way to spread Jiangxi culture is relatively novel,which is based on wechat public platform to spread Jiangxi culture among foreign students in Jiangxi.However,some problems were discovered in the process of investigation and research,such as the lack of promotion of We Chat official account,the low attention in the students coming from Jiangxi Province,and the insufficient sample collected. |
