Innovative Design Of Mechanical Equipment Form For Brand Style Continuation

At present,China's manufacturing industry is booming,and mechanical equipment is playing an important role.In most domestic mechanical equipment products,the traditional attitude of only focusing on product functions has been broken away,products are more focused on the overall development path of people-oriented,the brand has become a top priority for the development of various mechanical equipment companies.The fierce competition environment has prompted most mechanical equipment companies to carry out or complete brand style personalization of products,however,with the rapid development of market and technology,products are being updated more rapidly and the continuation of brand style is becoming more prominent.In order to better adapt to the needs of the market and users and the influence of other factors,how the condensed brand style of various companies are passed on to the new generation of products,has become a very important research content,which is used to continue the consumer's brand awareness.From the perspective of brand development,an innovative design idea of mechanical equipment products under a brand style is proposed in this paper.Firstly,the paper analyzes and describes the development connotation of brand style,mines the evolution characteristics of brand style,and clarifies the expression elements of brand style continuation.Secondly,extracts the elements of brand style continuation,and obtains the elements of inheritance and innovation in brand style continuity from the perspective of diachronicity and synchronicity.Then,the eye-tracking technology is used to explore the user's visual cognitive attention to the features of the product form,and the objective data obtained by analysis is used to sort the features.Finally,shape grammar is used to drive the innovative design of brand products with form features,forming a design scheme and evaluating them.Taking Tianshui Hongshan's constant stress testing machine as an example,the design solutions can inherit brand identity and promote innovative evolution of brand style.In this way,the product can not only continue the brand style but also meet the aesthetic needs of consumers in the era of mechanical equipment,this way can improve the brand recognition degree of products and consumers brand recognition degree,and is used to build a strong brand style,promote the continuous evolution and development of brand style,and provide reference for the innovative design of product form in related industries.