Research On The Strategy Of Communication In Liren Village About Mount Tai Temple Fair Culture Under The New Media Environment

Temple fair culture is one of Chinese traditional culture,and also a part of Chinese rural life.Temple fair culture is an important place to inherit Chinese traditional culture and also an important place to observe Chinese rural cultural life.Along with the development of new media,new cultural forms,and gradually improve the people requirement to culture life,preservation of temple fair culture temple fair culture will be good or no.New media produced by the new communication form and cultural form can be impact traditional culture.People can be raise to the requirement of the traditional culture,and temple fair culture whether can adapt to the development of today's society about exploding superstition,selecting the essence and discarding the dross,they became the focus of attention.This paper starts with a large number of field surveys,combines questionnaires and interviews to restore the real cultural picture of the temple fair in Liren village and the real life in the village.Text part has seven chapters.First,the article describes characteristics of temple fairs and the classification of temple fair.Then,the paper leads to Mount Tai Temple,Mount Tai Temple Fair will be divided into the generalized and narrow Mount Tai Temple Fair,so the thesis focuses on Mount Tai Temple Fair is the narrow sense,namely,Liren Village Mount Tai Temple in Luoyang Jili.In the article the rest of the chapter,according to the fieldwork of detailed records,the research get the spread of temple fair culture development process,and combined with James Carey's concept of "A Ritual View of Communication",Mr Gove's theory of "Social Dramatic Theory",try to stand in the field of communication sociology,and will discover the cause of the temple fair culture changes and problems,and will propose the related solution strategy.This paper intends to solve the following problems: 1.The utilization rate of new media among local rural residents.2.Local residents' recognition of new media.3.Whether local rural residents can truly understand temple fair culture.4.Whether local rural residents have the ability to understand and disseminate temple fair culture through new media.5.Whether the respondents be influenced by the modern culture about new media,and then consider whether it will have an impact on the traditional temple fair culture in rural areas? 6.Development and changes of the temple fair in liren village.7.Problems in the development of temple fairs in liren village.8.This paper will put forward feasible suggestions for the development of the temple fair in Liren village.