The Redesign Of Virtual Image In Joint Marketing Products

Nowadays,people's material life is gradually enriched and their consumption in culture has increased.On the one hand,a large number of enterprises are facing increased competitive pressure.They should be clear about their brand features,promote corporate culture and develop in the competition.On the other hand,some industries are gradually rising,such as movies,cartoons,games,etc.One after another,well-known ip has emerged to occupy the market.They have entered the public life and become an indispensable part of people.However,people gradually find that the value behind these popular ip is not limited to the works themselves.Due to the existence of numerous fan groups and consumption ability,the deep excavation of economic benefits has become the goal pursued by many enterprises.As far as popular ip itself is concerned,it has a short life span.It is crucial for ip to maintain high exposure and increase publicity.Therefore,enterprises find hot ip through cross-border and reach cooperation with it.The cooperation between the two sides was born.The people in the works are used as brand spokesman in new products.Enterprise products are liked by fans of works and attract people's attention.With the help of the products,the works keep high exposure rate and get publicity.Both sides take what they need.Research methods: through the methods of case analysis,questionnaire survey and induction,this paper finds out the current situation and existing problems in the combination of popular Avatar and marketing products,points out the key to the problems,and puts forward corresponding solutions.Research purposes: Under the general trend of Co-marketing,choose Cooperative Work that can meet the needs of enterprises.Use the high popularity of both parties to realize the marketing of both parties so as to achieve the preset publicity and promotion effect.Combined with consumer demand,redesign the popular Avatar in the works and highlight the characteristics of the products while preserving the culture of the works.It can not only meet the needs of consumers but also increase the added value of products,impress fans and expand the benefits brought by Co-marketing.Conclusion: through various investigations and practical case studies,we can learn that excellent creativity and design style play a key role.More interactive activities and designs can impress consumers and fans.The paper mainly summarizes some methods for the design and application of popular Avatar in products from the perspective of visual design.It is of great help to the flexible and reasonable application of Avatar in products,making it more beautiful and attractive to consumers from the perspective of visual design.In addition,from the perspective of the Co-marketing model,this paper analyzes how to make enterprises choose and cooperate with different popular ip more reasonably,and maximize the use of cooperation projects and activities to promote their own products.