Research On Visual Art Design Of Mobile App Interface Under Cross-Media Reading

In the era of mobile internet,the scale of mobile application market has been expanding,and various types of applications have emerged one after another,providing users with a lot of convenience.In the mobile application market,reading APP occupies a place.The reason is that people's demand for cross-media reading is gradually increasing in the new era,which makes the appearance of reading APP become the key content to meet people's needs.This research focuses on cross-media reading,and analyses the key points of visual design of reading APP interface.We want to enhance the service function of APP from the perspective of visual design,show personalized and humanized design style,and provide necessary conditions for the healthy development of APP.The main methods adopted in this study are literature,user interviews,observation and data analysis.The specific contents are as follows:Firstly,the background of topic selection is clarified,the significance and value of topic selection are pointed out,and its modern role and value are systematically analyzed.And combing the research materials at home and abroad,drawing lessons from the advanced research experience of foreign countries,so as to lay a solid theoretical foundation for this study;Secondly,the elements of visual design of reading APP interface are analyzed,including color elements,text elements,icon elements,picture elements,space elements and emotional elements,and the current situation of this kind of APP and the situation of visual design of interface are also discussed.Thirdly,from the perspective of cross-media reading,the key factors affecting the visual design of APP interface are put forward,including user perception,product attributes and information architecture.Finally,the practice and results of visual design of APP interface are displayed,and the characteristics of visual design of current popular reading APP interface are analyzed.And complete the visual design of the interface of "Yue Read" APP,through multi-angle to optimize the style,fully show the personalized and humanized visual design language.