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The Research On Capital Goods Display Hall(1928-1937)

Posted on:2019-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:W ZhouFull Text:PDF
GTID:2405330548471376Subject:Chinese history
Abstract/Summary:PDF Full Text Request
The display of domestic products is the product of the modern national goods movement.The prosperity of the exhibition halls also promoted the development of the domestic goods movement.The rise and decline of the domestic goods exhibition hall interacted with the development of the domestic goods movement.The international situation under the economic aggression of the powers and the geo-political,economic and cultural advantages of the capital have had a profound impact on the founding and development of the national home goods galleries.The political aggression and military aggression of the imperialist powers led China to become semi-colonial and its economic aggression increased with each passing day.As nationalist consciousness in modern China gradually awakens,patriotic benevolent lofty ideals realize that it is very difficult for China to contend with the imperialist powers in military and political diplomacy.Only by overcoming economic aggression can China win national sovereignty and save the nation from danger.The idea of "commercial warfare,has become a social consensus and the development of national capitalist industry and commerce is an urgent undertaking.Commodities have been labeled as national labels,while consumer nationals are also seen as patriotic.Advocating domestic products and calling for people's consumption of domestic products have become the main way to develop national industry and commerce.After Nanking was designated as the capital,the National Government made efforts to promote business and industrial development and actively promoted the national goods movement.Despite the economic aggression,the global economic crisis,natural disasters and warlords' turmoil,the national capitalist economy entered a golden period of steady development under the efforts of the Kuomintang government.The domestic-cargo movement also flourished.Holding the Year of Fairs and Exhibitions of Domestic Products has become the main means by which the government promotes domestic products.Although it can cause a temporary sensational effect,everyone calls for the promotion of domestic products and the purchase of domestic products,but after all it has been a flash in the pan.In order to extend the influence and appeal of domestic products,the business community and patriots in the community started to organize the display of goods.Commodity display from the capitalist world powers to expand overseas trade and set up,in modern China,follow the example of foreign countries,most of the display of goods are set display of domestic products.With the surge of foreign goods,the national industry and commerce unsustainable.In order to urge the people across the country to unanimously advocate domestic products,the government ordered that most of the commodities display be reorganized into domestic products galleries.The Industrial Ministry took the lead in organizing the Peiping domestic goods exhibition hall and the capital domestic goods exhibition hall as models for the domestic goods exhibitions of various provinces and municipalities in China to follow suit.The two domestic goods exhibition hall belonged to the Ministry of Industry.Due to its unique geographical advantages,the capital goods exhibition hall has become the largest government-run domestic agency in modem China.The development of the national capital goods museum can be divided into flourishing,decline and continuation of three stages.From September 1929 to March 1936,it was the prosperous period of the capital goods exhibition hall and the most important stage of the museum.During this period,the museum directly under the Ministry of Industry,the museum tried to set up a variety of conducive to the development of domestic sports department,actively collecting domestic products to prepare for the day-to-day display,held a large number of large-scale exhibition of domestic products to enable people to further understand Domestic products made great contributions to the improvement of domestic products and the development of industries.The exhibition hall has actively opened up the domestics shopping malls,provided a reliable shopping platform for the public,also opened up sales channels for domestic and foreign manufacturers and provided media for industrialists and consumers.The museum also solicited exhibits of domestic products for domestic and foreign groups or agencies,and also represented the state in international competitions.The economic diplomacy at the government level improved the international image of modern China to a certain extent and expanded the overseas trade of domestic products.The conscientious fulfillment of correspondence and consultation,the participation of some domestic products and surveys,the certification of domestic products,the circulation of newspapers and other duties.Museum through the organization of the basic area of national goods movement,the capital city to promote national sports week,domestic goods tours and other activities to promote domestic products.Through holding anniversaries,weekly gifts,etc.,people are encouraged to promote the interest of domestic products,and even to embark on roads to better develop their library affairs.From March 1936 to December 1937,it was the stage of demise of the National Capital Goods Museum.Due to the frequent fighting and financial problems,the government had no time to take care of it.In addition to the coercion of the powers,the government no longer focused on promoting domestic products.Originally,the Ministry of Industry Peking domestic goods exhibition hall and the capital goods display hall were handed over to Nanjing and Peking two city government took over.Nanjing Municipal Bureau of Social Affairs in March 1936 received the capital goods Museum,renamed the Nanjing National Museum,Museum no longer enjoy the Ministry of Industry allowance subsidies,funding cuts and frequent personnel changes directly affect the museum to promote domestic products Activities carried out,the museum staff and devoted themselves to the national goods campaign lofty ideals in order to better run the domestic goods Museum,still adhere to the post,and strive to solicit exhibits,organize exhibits,prepare daily display,hold domestic products exhibition,reorganization of domestic products shopping malls.After the outbreak of the all-out war of resistance against Japan,the war was frequent and the domestic-goods movement was frustrated.The domestic goods exhibition hall was also hit hard and reluctantly.It was not until Nanjing was occupied that the museum was sacked by the Japanese army and the museum building and exhibits were destroyed.Obsolete nothing,but the site is still there.From 1938 to 1948,it was the "continuation" of the life of the capital goods exhibition hall in China.In the 1930s,the man-land relations in various major cities in China became increasingly tense.The land prices soared and the number of peasant households stood.Many citizens take the small business of building houses for sale on the site of their showrooms,as well as keen on renting ruins to open temporary open-air shopping malls.The site of the museum is rented by the government for commercial activities.From the collection of historical data is difficult to determine whether the goods operated by tenants are domestic products,but the museum relics site to some extent,the continuation of the life of the capital goods museum,even if the ruins of the museum located in Huaiqing Bridge remains the site The bustling commercial center of the area.In 1948,the site of the museum was requisitioned for government use,and the buildings on the site were also demolished.The display of the capital goods museum disappeared completely.The rise and fall of the capital goods display museum directly demonstrated its great contributions to promoting the development of modem Chinese national industry and commerce to a certain extent,reflecting the development of the modern Chinese national goods movement.It also shows the awakening of the national consciousness of the people,The Embarrassing Situation of Nanjing National Government in the Domestic and Foreign Trade Movement and the Delicate Relationship between Officials and Merchants.Through the study of the National Capital Goods Museum exhibition held in previous exhibitions can understand the modern China National Exhibition held in the mode and process.The museum attached to the research of domestic markets can also deepen the perception of domestic marketing.By analyzing the exhibits of the national capital goods exhibition and exhibition exhibits,we can look into the situation that theRepublic of China attaches great importance to the development of education,with a low level of economic development,people mainly clothing and food consumption,and no ability to improve aesthetic taste.Comparison of the capital goods showroom and belong to the Ministry of Industry under the Peking national goods museums and privately-owned goods agencies-the Shanghai Chamber of Commerce merchandise display.Obviously,the domestic agencies that host the capital are far-reaching in their promotion of the national goods movement and are easily affected by the government's interests.
Keywords/Search Tags:Capital goods display hall, Domestic goods Museum, Domestic products exhibition, Domestic market, Display products
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