Reshaping The Visual Image Of A Traditional Chinese Skincare Bran

Both brands and products have their own life cycles.If a brand wants to survive,it must continue to iterate and maintain the vitality of the brand.In the current fierce market competition conditions,many old brands can not escape the phenomenon of brand image aging.Simply changing the operation mode is not enough for the rapid and comprehensive development of the old brand.What we need to explore is to further enhance the recognition,popularity and influence of the old brand through the reconstruction of the brand image.By analyzing the classic cases of the visual image design of the old brand of domestic skin care,this paper demonstrates the necessity of brand image reconstruction,summarizes the ways of visual image reconstruction of the old brand,and takes the visual image reconstruction of the old brand of domestic skin care "Yu Meijing" as the important research object of this paper.Through the analysis of the existing problems in the visual image of "Yumeijing" brand,the paper proposes to extend the brand temperament and create a new brand logo.Advocating the green concept,the introduction of personalized packaging;Strategies such as optimizing communication channels and creating a new brand image can give a new image of "Yumeijing",provide a certain reference and reference for the reconstruction of the brand visual image of "Yumeijing",and also provide suggestions and suggestions for the development of the old brand culture of domestic skin care.