Study On The Visual Image Design Of The Tourism Brand Of The Minority Villages In China

Tourism brand visual image design is an integral part of the overall planning and design of the tourist destination project,which has a strong impetus to the promotion of tourism destination and local economic development.However,affected by factors such as economic development and resource constraints,most of the practical research mainly take famous domestic tourist cities and scenic areas as the research object.The ethnic minority villages which in China's southwestern region and other remote areas,tourism brand visual image research is still in the initial stage.Zhaoxing Dongzhai is located in the southeastern Guizhou region,the ethnic village tourism has become the main form of local tourism industry and the most potential development direction.The ethnic minority villages are scattered in Guizhou like stars in the sky.Hence,the tourism industry is in fierce competition.Therefore,this paper takes Zhaoxing Dongzhai in Guizhou as a case,through the excavation of the local characteristics,designed the tourism brand visual image,established the Zhaoxing Dongzhai's tourism brand image which is different from other ethnic minority villages,can make its tourism characteristics and potential advantages get fully demonstrated and make the local tourism industry get long-term vitality.The paper is divided into four parts expect for the introduction and conclusion.Part?: From the perspective of Design Semiotics,interpreted the symbolization of ethnic village tourism brand visual image design.From the perspective of tourist image design to explain the relevant concepts,design content and significance.And from the perspective of visual thinking and form,the impact of media changes to understand the visual image design of minority villages tourism brand.Part?: Explain the importance of tourism brand brand visual image design for the tourism of ethnic minority villages.Excellent brand visual image can embody both the history and modernity of ethnic minority villages,related the unique and popular of minority village tourism.Associated with cultural heritage and economic development of ethnic minority villages.Part ?: Analysis of the tourism brand visual image design principles of ethnic minority villages,including emphasis the national culture's core status,reveal the aesthetic forms of national art,collaborate the ecological development,adapt with the new media era development,etc.Part?: Combine theory with practice,capture Zhaoxing Dongzhai's cultural phenomenon,develop the tourism brand visual image design case of ZhaoXing DongZhai.Through theoretical exploration,On-the-spot investigation and practice research,this paper considers that the development of the tourism business brings impact of the culture of ethnic minority villages,through the tourism brand visual image design which is jointed with the ethnic cultural identity,mediate the free humanistic spirit of ethnic minorities with the modern commercial economic,finally,complete the continuation of ethic culture and heritage.