Research On Visual Identity Design Of Ethnic Minority Rural Tourism Brands

With the rise of rural tourism in China,ethnic minority rural tourism has gradually becoming the new hot spots.In this context,Chinese ethnic minority villages have used their own unique cultural resources to create some of their own distinctive brands,but it is still more common that the homogenization phenomenon among rural tourism brands,lacking the characteristics of ethnic monorities and building a visual identity system for tourism brands.The purpose of this paper is to study the design strategy of visual identity recognition of ethnic minority rural tourism brands.The preliminary research proposes the brand positioning,the establishment of core elements,and the implementation of brand visual identity design through the analysis of ethnic monority rural tourism cultural resources and the analysis of competitive products.It is the core that mining,extraction and transformation of brand visual image elements,throughout the process and then systematically explore the management,extension and dissemination of minority rural tourism brands,and provide design strategies for the establishment of visual identity design for minority rural tourism brands.This dissertation intends to provide some reference to Chinese ethnic minority rural tourism brand building.The full text consists of six chapters,based on the process of asking questions,analyzing problems,and solving problems.First of all,this paper introduces the minority tollc culture,the brand visual identity design research,and the related background of the rural tourism brand image.the purpose of the research is to find a set of design strategies suitable for the visual identification of minority rural tourism brand,develop literature research,field research,case analysis,horizontal comparison,comprehensive analysis,and practical participation.Secondly,according to the choice of samples,the background and brand building of the four chosen ethnic minority rural tourism brands of Miao Rongshui County in Guangxi Zhuang Autonomous Region,Zhangjiajie Tujia Yangjiaping Village,Zhejiang Jingning She County,and Taiwan Alishan Tsou Culture Tribe are analyzed.Then through the sample analysis,and summary the problem of visual identity design of ethnic minority rural tourism brands is found,and the solution to the problem is proposed.On this basis,exploratoryly put toward the design strategies,design principles,design approaches and the significance of branding of minority rural tourism brand and follow the design stragies,design principles and design proposed in this study.The way,combined with the author's practical project-Xikeng She Town's tourism brand construction systematic design to design.Finally,through this research,it is concluded that the visual identity design of ethnic minority brands should start from its own geographical environment,historical culture,folk culture and regional characteristics,and deeply explore its connotation and performance elements.It is rich in vectorization,flattening and realism.The performance method is to refine the colors,graphics,and patterns.Then,the extracted elements are creatively designed to form a minority brand system design with its own characteristics.The provinces in which the sample objects of this study are located are concentrated,and the analysis has limitations.In the subsequent research,the scope of regional surveys of ethnic minority villages can be expanded to provide a more complete sample for research.In summary,at the end of the study,we will make corresponding prospects for inheriting minority culture and developing minority rural tourism.