| Chongqing Liangping woodcut New Year pictures is one of the "Three Wonders" of Chongqing folk art.It presents Chongqing’s rough,solid and simple beauty,has rich historical culture and artistic value,and is unique in the Chinese folk New Year picture culture.This topic proposes to take the visual elements of Chongqing Liangping woodcut New Year pictures as the main research body,deeply explore the visual elements of Liangping woodcut New Year pictures,give full play to their professional expertise,integrate them into the design of cultural and creative products to expand its cultural industry,with novel forms,innovative content,and innovative content.The penetrating cultural and creative design products promote the inheritance and development of Chongqing Liangping woodcut New Year pictures,and at the same time strengthen people’s inheritance and innovation awareness of my country’s traditional culture and handicraft industry.The research of this subject is divided into six chapters for elaboration: The first chapter is an introduction,mainly briefly introducing the topic background,research status,research purpose,research methods and research innovations of this subject;the second chapter is mainly about Chongqing Liangping.The basic concepts and historical origins of the visual elements of woodcut New Year pictures are explained.One is the interpretation of the visual elements of Chongqing Liangping woodcut New Year pictures.The second is to analyze the artistic characteristics of the visual elements of Chongqing Liangping woodcut New Year pictures.Chapter 3 and Chapter 4 are the key analysis of the innovative design conception and design principles and methods of the visual elements of Liangping woodcut New Year pictures,which are also the key parts of this article.The third chapter is mainly about the conception and combing of the creative design of the visual elements of Chongqing Liangping woodcut New Year pictures.It analyzes the visual elements from the three levels of excavation,interpretation and innovation of visual elements,so as to summarize the design principles and methods of the visual elements of Chongqing Liangping woodcut New Year pictures.The research content of Chapter 5 is based on the analysis and summary of the previous two chapters.The inner spiritual expression and cultural value presentation of the visual elements of Chongqing Liangping woodcut New Year pictures are based on the visual elements of Chongqing Liangping woodcut New Year pictures.The conception of design and application;Chapter 6 discusses how to use digital media technology to extract and redesign the visual elements of Chongqing Liangping woodcut New Year pictures.It mainly uses visual elements as the carrier to establish a cultural and creative brand for Chongqing Liangping woodcut New Year pictures,and finally carry out cultural and creative derivation.The design of the product;finally,combining the actual situation,looking forward to the follow-up development and research space of this topic. |