Research On The Propagation Effect Of Erpai

"Erpai" is the first collection of fictional stories independently created by literati in the history of Chinese literature.Its appearance marked the transformation of Chinese ancient vernacular short stories from collective creation to individual creation and from the speaker’s script to the formal written text.As a book,"erpai" had a far-reaching dissemination effect on readers,society and public opinion in the late Ming dynasty.Based on the "erpai" as the research object,using the communication theory as the basic framework,based on the propagation environment,the late Ming dynasty disseminator all aspects of system such as the outline,aims to expound the element of " erpai " the role of social effect in late Ming dynasty,and discusses the " erpai " in late Ming dynasty society communication effect of three levels: environmental value formation of the cognitive effects,and the maintenance effect and social behavior demonstration effect.It is based on this communication theory that the third,fourth and fifth chapters of this paper are divided.The paper is divided into six chapters.This paper focuses on the third,fourth,fifth and sixth chapters.There is a lot of space in the subject of communication and the effect of communication,which aims to emphasize the great influence of "people" on the effect of communication.The first chapter is the introduction,mainly about the theoretical and practical significance of this research,research status,research methods and innovation and the basic definition.The second chapter expounds the creation and communication background of "erpai",including an overview of the communication environment in the jiangnan region of the late Ming dynasty.Chapter three focuses on communicators.This paper analyzes the impact of the publishing and communication activities of ling mengchu’s family on her own publishing and communication activities.The fourth chapter is about the environmental cognitive effect of "erpai" in late Ming dynasty.It is mainly the two-way interaction between readers and "erpai",and the influence of audience feedback mechanism on the editing and creation of subsequent works.The fifth chapter is the value formation and maintenance effect of "erpai" in late Ming dynasty.The "erpai" plays the function of public opinion guidance.Through the creation of "erpai",ling mengchu integrates her own thoughts and views,amplifies the voice of the grassroots,spreads the appeal of the public,and influences the public while spreading her views.The sixth chapter is the social behavior demonstration effect of "erpai" in late Ming dynasty."erpai" led the social mass carnival and commercial publishing trend.From the forth chapter to the sixth chapter,it is also a process of "erpai" spreading effects from cognition to action,continuously accumulating,deepening and expanding.The epilogue is a brief summary of the full text and the enlightenment to the current book communication activities.It can be seen from the text that the emergence,development and prosperity of literature are closely connected with the dissemination.All the elements in the process of communication are interlinked and have an important influence on the communication effect.