Research On The Application Of Negative Space In Visual Guidance Of Book Layout Design

Negative space is an important design element in book layout design.It carries the connection between text,color,picture,pattern texture,etc.,which can directly affect the reader's reading efficiency,and at the same time enable readers to enter during the reading process.Another emotional world created by books.Due to the influence of the traditional concept book layout design,designers often only focus on the design space of the right space,ie,text,color,picture,etc.,while the negative space other than the positive space is often neglected and the designer lacks the characteristics of negative space.The understanding of various aspects,functions,meanings,etc.,leads to the rationality of book layout design needs to continue to improve.The reason is related to the lack of scientific,correct and proper use of negative space and the unreasonable use of its important role,resulting in a poor book order,low readable ability and blurred visual guidance.Based on the relevant theoretical basis,this paper reinterprets the negative space in the book layout and proposes corresponding visual guidance rules to improve such problems.Firstly,the paper summarizes the basic rules and design principles of book layout design.Secondly,it expounds the concept and expression of negative space and the negative space that affects book layout from the related theories of cognitive psychology,design psychology and Gestalt psychology.The factors analyze the status quo,elements and characteristics of negative space visual guidance in book layout design,and discuss the law and value of negative space visual guidance in book layout design,and analyze the art of negative space in book layout design with specific cases.Performance and existence significance.Finally,through the research of related theories,a set of scientific and reasonable negative space visual guidance application rules in book layout design is proposed.At the same time,according to the design practice cases of book layout,the effectiveness of this guiding principle is demonstrated.To achieve a more humane book layout design.The success of book layout design depends not only on the communication between the designer and the author,but also on the rational arrangement of each design element inthe layout.From the micro-negative space between words and words to the ideal negative space created by the overall design of the book,every detail is especially important.The visual guidance rule will make the designer's creative design and central idea in the future through the use of negative space,set up a bridge between the reader and the author for emotional and rational interaction,and make the book layout design more humanized.It plays a certain role in making the layout design of the book infinitely possible,giving the reader a unique visual reading experience.