Application Of "White Horse Is Not A Horse" In Modern Poster Vision Design

In today's society,people have new standards and requirements for visual cognition,aesthetic interest and other aspects,and even have the pursuit of advancing with The Times in the way of communicating emotions,transmitting and receiving information.In such an environment,modern poster with its direct and efficient "moment" in the history of art and design processes,from The Times with the impact test,and set up more perfect the design of the mechanism,and the more novel and unique,even the normal visual language,and more multi-dimensional way of information transmission.Under the influence of new technology and multi-media brought by science and technology,poster design is facing increasing challenges and pressures,and all visual forms are constantly changing.It is in this ever-changing trend of diversified development of design that the author,after consulting a large number of literatures and learning and thinking,tries to draw lessons from the flood of history to learn the possible direction of design thinking innovation,which is the "white horse is not a horse" thinking mode to be discussed in this paper.As a famous argument of "famous scholars" in the period of hundred schools of thought and culture in our country,"white horse is not a horse" provides an innovative way of cognition and expression for design.Its performance in the design,more is to strive to break the conventional,break the traditional form of order,burst out a new spark.The creativity of design never stops.The core of this paper is how to draw out the creativity hidden in the thinking place,so as to develop more diversified expressions of design forms.The thinking mode of "white horse is not a horse",which is interwoven with logic and anti-logic,is put into the visual expression of modern posters,which has a unique and abnormal freshness.This paper also sorts out the artistic presentation and innovative thinking in the form of "a white horse is not a horse" through the analysis and comparison of various influential art school poster cases,so as to provide a new direction for the me and more designers to express the possibility of design.