On The Intertextuality Of Art Media From The Exploitation Of Tomb Robbing Ip

The development with intellectual property IP(Intellectual Property)as the core has radiated to many art categories,including the application of intertextuality theory.The intertextuality of IP development is embodied in the breaking of the classic text norms and the construction of a new art form order.Regarding how to develop IP,it has formed a whole set of its own meaning world,and it has been internalized by the audience.Art creators and audiences inject their emotions into the same IP,making IP a meaningful world of tension.Among the many IP,Tomb Robbery IP has top-level traffic and is a phenomenon-level IP.The intertextual phenomenon used in the development of Tomb Robbery IP is more representative.The art works developed and presented by the Tomb Raider IP cannot be separated from the art media.The art works can exist and develop because of the art media,and the intertextuality of its communication mode is given by the interactivity of the art media.In today’s era of multiple art media,traditional art production and art forms have changed.Correspondingly,the audience has undergone changes in art acceptance and aesthetics.Tomb Robbery IP is constructed from numerous works of art.Each piece of art does not exist in isolation.It has one or another relationship with other works of art.Different relationships have different meanings.There are also differences in the audience.Each audience carries their own unique emotions and experiences when reading or watching.The intertextuality of IP is not second-hand copying or plagiarism,but reflects the changes formed in the relationship between an artwork and other artworks.The charm of intertextuality lies in the fact that it can generate interpretations of multiple meanings while guiding the audience to interpret a certain meaning.From the art creator to the audience,the intertextuality between the works of art has produced an aesthetic proliferation phenomenon,and there are certain rules and reasons for this phenomenon.From the return of Tomb rebbery IP to general IP,the current IP not only represents the academic definition of “intellectual property”.Through the intertextual effect between the art media,people have innovatively given IP a new meaning,which is more It is an emotional symbol,a projection of some kind of desire deep inside the human heart.Although IP development has an eclectic form and content that is very popular,it has been loved by the masses,but behind its prosperity,many problems related to art have also appeared.Studying the phenomenon of IP intertextuality,reflecting the current status of IP development and related art issues,is an important research topic worthy of attention in the current art academia,while expanding the connotation and extension of art theory and intertextuality theory.