Research On Tourism Development And Promotion Of Wugong Temple Under The Background Of Cultural Tourism Integration

Haikou wugongci scenic spot is one of the most important historical and cultural scenic spots in Hainan.It has made positive contributions to promoting the development of tourism in Hainan.Wugongci scenic spot is a cultural relic of ancient architectural art with Hainan characteristics.It shows the culture of demoted officials in ancient China and the history and culture of Hainan.Further in-depth excavation and use of its historical and cultural resources can effectively promote the development of the scenic spot,enhance the construction of social spiritual civilization,and provide development ideas for other historical and cultural scenic spots of the same type.At the same time,it is also of positive significance to the overall and coordinated development of economic,social and ecological benefits of tourism destinations.Firstly,through the methods of field investigation and literature investigation,this paper excavates and sorts out the historical and cultural resources of Haikou wugongci scenic spot,and studies the strategies suitable for the further improvement of the development and protection of Haikou wugongci scenic spot by using the theory of industrial integration,the theory of experience economy and the theory of sustainable tourism development.Firstly,it introduces the historical origin and architectural layout of Haikou wugongci scenic spot in detail;Secondly,it expounds the current situation of the development of historical and cultural resources in Haikou wugongci scenic spot,and puts forward some problems in the development and use of historical and cultural resources in Haikou wugongci,such as backward infrastructure construction,low quality of tourism service,lack of tourism reception capacity,insufficient development of historical and cultural resources,insufficient marketing publicity,inability of historical and cultural tourism products to meet market demand,lack of high-quality and high-level tourism talents and so on;Then,through questionnaires and other ways to understand and analyze the factors affecting the development of Haikou wugongci historical and cultural scenic spot,and use SWOT analysis method to analyze the development and utilization of Haikou wugongci historical and cultural tourism resources;Finally,in order to better promote the development of Haikou wugongci cultural tourism scenic spot,this paper puts forward constructive opinions and Countermeasures on the development and protection of Haikou wugongci historical and cultural resources in terms of infrastructure construction,cultural tourism image,service quality,development of historical and cultural resources,marketing system construction,talent team construction,government funds and policy support.