Research On Visual Language Design Of MG Animation Under The Background Of "Micro-era"

With the increasing development and progress of modern science and technology,information transmission mode is changing constantly,intelligent media equipment is widely popularized and the new media such as microblog and We Chat are widely applied and spread,accordingly,people have entered into the “micro era” of rapid information transmission and explosion.Under the era background of taking shortness and conciseness as characteristics of cultural transmission,MG animation has integrated with micro transmission formed in “micro era” perfectly by aid of its rapid transmission speed,fast rhythm,numerous information and popular art style,and become one of the most popular visual presentation modes,which has formed new art branch in the contemporary animation field.In MG animation design,visual language is the most basic and most important component,and is the carrier and mode for information transmission.The difference caused from design element combination in visual language will bring different visual feelings to the audiences,wherein,the attraction of design works is largely determined by visual language,therefore,applying visual language effectively is the key for designers to create good works.Accordingly,it is especially important to conduct research on visual language design of MG animation in order to make MG animation conform to the development demand of “micro era”.Combined with excellent MG animation design cases in recent years as well as domestic and overseas research materials,this paper takes “micro era” as research background to summarize the transmission advantages of MG animation and audiences' aesthetic psychology,analyze the characteristics and style of visual language of MG animation systematically and get the design principles and basic methods for graphic design,dynamic design and time design in visual language of MG animation,finally,this paper applies related theoretical researches of visual language design of MG animation into practical creation,combines theory with practice and conducts tentative exploration on the transmission and development of MG animation under the background of “micro era”.