Research On Readers' Involvement In The Production Of Online Literature

As a product of the digital era,network literature was born of features like openness,interaction and freedom.In the virtual cyberspace,readers and authors may communicate anonymously in real time,free and equal,be possible to exchange their roles.In network literature,the features of zero threshold,hypertext,popularization and two-way interaction have completely changed the way of literary creation.Network media enables literary creation,dissemination and appreciation change from"one-way linearity" to "two-way interaction",and harmony of literary creation,dissemination and appreciation.The broad scope,diverse mode and deep influence of its readers' activities are beyond the reach of traditional literatureThe "reader intervention" mainly discussed in this article refers to various influences of readers on the creative subject and related works when readers participate in the production of network literature through explicit or implicit ways in the network platform where readers are endowed with unprecedented power.Readers will pay more attention to the works by means of explicit intervention such as online comments,subscription and reward,meanwhile evoke the author to set up an "implied reader" image at the time of creation,construct and innovate literary content according to his understanding of the market.In terms of the text content,the readers' expectation horizon may affect the overall type,plot trend and character setting of the book.As for the creator,its catalysis and transformation are also constantly producing fresh blood for the development of network literature.Meanwhile,fan economy is expanding influence and pan-entertainment strategy is being promoted continuously,motivating readers to evolve into fans,in this process the consumerism,creativity and emotional fanaticism produced often have a very strong impact on literary activities,and play a very positive role in assisting the output and subsequent development of online literary worksOf course,some drawbacks may inevitably exist in the network literature,like the commercial writing form and excessive extraction of fans' value which may affect the healthy development of this industry.Therefore,for the creative subject,it is necessary to maintain the initial creative mind,continuously improve personal writing quality,thus create excellent works that keep up with the times.In terms of the creation platform,it is also necessary to strengthen the reader-oriented concept,play a good gatekeeper role,and establish a solemn and orderly platform order so as to better serve readers.On the road to opening to the overseas readers,network literature writers should create high-quality works according to the different cultural contexts of overseas readers,striving to open up communication channels at home and abroad,and sincerely tell Chinese stories and spread Chinese excellent voices.This article applies the literature method and the case analysis method to carry on the objective analysis to readers' participation in each link of network literature publication,and unifies the questionnaire survey to display the network literature reader's subjective activity objectively and truly in the form of data.In sum,it has great significance of exploring the influence of readers' intervention on the production of network literature,the constructive interactive ecology of online literature,the formation of readers' aesthetic character and the subsequent development of online literature.