Research On The Deep Development Of Sanya's Historical And Cultural Tourism Resources

Sanya has a long history and unique human customs.The profound historical and cultural tourism resources play a huge role in promoting the development of tourism.In recent years,Sanya has been continuously exploring historical and cultural heritage,intangible cultural heritage,national customs,cultural festivals,maritime Silk Road culture,Tianya culture,food culture and red culture,developing valuable and potential tourism resources,launching new tourism projects,developing cultural tourism products,and the historical and cultural tourism resources have gained one The development and utilization of fixed resources,the development of resources and the good interaction of tourism activities promote their respective development in mutual benefit.By using the methods of literature analysis and on-the-spot investigation,this paper sorts out the types,development status and existing problems of Sanya's historical and cultural tourism resources,visits the government departments,tourism industry associations and University experts,selects the factors that affect the in-depth development of historical and cultural tourism resources,conducts empirical research,and constructs historical and cultural tourism resources by combining questionnaire survey and AHP analytic hierarchy process The evaluation system of the influencing factors of the deep development of tourism resources.Through the way of visiting experts and citizen tourists,collecting questionnaires and analyzing with spssau software,the author finds that the most important factors for the in-depth development of Sanya's historical and cultural tourism resources are: management and protection,policy conditions,popularity and reputation.According to the conclusion of empirical research,the author puts forward countermeasures for Sanya's in-depth development of historical and cultural tourism resources: in the in-depth development of historical and cultural tourism resources,first,we should make good use of various preferentialpolicies to promote the transformation and upgrading of historical and cultural tourism industry;second,we should coordinate the relationship between the protection and development of historical and cultural tourism resources to realize the protection,inheritance and promotion of historical and cultural heritage The third is to expand the popularity and reputation,innovate the way of tourism promotion,improve the construction of Intelligent Tourism platform,combine the "big sanya" tourism circle with other types of tourism products,and jointly promote them;the fourth is to develop the unique historical and cultural tourism products,deepen the historical and cultural connotation,and periodically promote the tourism products It is necessary to update and innovate a batch of new products that meet the needs of the market and lead the trend of tourism consumption,shape Sanya's historical and cultural tourism brand,enrich the tourism product system of this city and the "big sanya" economic circle,and enrich the cultural connotation of Hainan free trade Experimental Zone and free trade port with Chinese characteristics.