Research On The Theme Exhibition Design Of Intangible Cultural Heritage Based On Systematic Cognition

With the development of science and technology in a new era,the intangible cultural heritage,as a type of national culture in urgent need of preservation and communication,is increasingly valued by the country and people from all walks of life;hence,it is beyond all doubt that the exhibition of intangible cultural heritage is of crucial importance.Due to the unique cultural characteristics and dynamic evolutionary property of intangible cultural heritage,the interpretation of its cultural information as well as its cultural characteristics is not liable to easy manifestation during its exhibition.The regional characteristics and cultural systematic integration of intangible cultural heritage are more liable to highlight its intangible substantiality,universality and particularity.As far as the author is concerned,the origin-seeking,culture and value of intangible cultural heritage reflected by the regional characteristics are the essential properties of intangible cultural heritage.It is a regional feature characterized by local distinctive culture,and more systematic cognition should be given to it.Currently,one of the most valuable methods to exhibit intangible cultural heritage is to generalize intangible cultural heritage systematically and to integrate its unique culture,region and symbolic features.Hence,by setting the theory on cultural system as starting point,the author conducted a discussion on thematic exhibitive strategies of intangible cultural heritage from the perspective of cultural systematic cognition,within which such relevant theories were employed: anthropology,cultural studies,ethnology,communication studies and museology.This academic paper puts emphasis on the following two crucial points: the first is to generalize and sort out the materials pertaining to peacock culture,to illustrate with peacock culture of the Dai nationality as an instance and to make a systematic organization based on the theory on cultural system,whereby the peacock culture of the Dai nationality within the scope of intangible cultural heritage was emphatically discussed.The second is to put forward the thematic exhibition of intangible cultural heritage from the perspective of systematic cognition in regard to how intangible cultural heritage shall be exhibited.The peacock culture of the Dai nationality was also adopted as an example,via which,the existing intangible cultural heritage of the Dai nationality was integrated systematically,the local unique peacock culture was thematically exhibited;including the following creative designs: documentaries on the successors of intangible cultural heritage,Motion Graphics of the peacock culture of the Dai nationality,the virtual reality exhibition hall of peacock culture the Dai nationality.In the author's practices,to put forward the theory on cultural systematic cognition can lay a theoretical foundation for such issues: the general study of exhibition of intangible cultural heritage,its exhibitive planning,exhibitive content,the forms of exhibition,as well as the interpretation of local cultural features and the organization of symbolization,etc.,.Furthermore,it is conducive to effectively exhibit the cultural feature and value of intangible cultural heritage,and shed light on fresh exhibitive ideas to preserve and promulgate intangible cultural heritage.