An Analysis Of The Cartoon Aesthetic Principles In The Evolution Of Marvel Superhero Movies

Since the birth of the seventh art,film is not a pure cradle of art,it contains the overall inevitability of commercial intervention.In the early stage,through a series of original mats,such as the Tomas Edison's Aggressive Copyright Disputes,the Nickelodeon Theaters,the Star System,the Studio System and so on,to the rise of the Movie Brats in the new Hollywood period under the impact of the French New Wave,and then to the construction of the "conventional-super normal" type system in the digital Hollywood period,Hollywood has been trying to better integrate commerciality and artistry in the film.Superhero film is the product that the world cultural trend of thought as a whole entered the evolution stage of post-modernism at the end of the century and great changes have taken place in human image media.It is an unconventional type of film with the strongest continuity,the greatest continuity and the most exuberant vitality in digital Hollywood.Marvel Entertainment,as the film company with the largest number of superhero films,the longest time and the most representative film company,has explored the best commercial aesthetic principle with its own mechanism characteristics in the path of more than 50 years of its own film production and development,it has explored the best commercial aesthetic principles with its own mechanism characteristics on the road of the combination of commerciality and artistry.With the continuous improvement and change of digital film technology and audience taste,since the successful shooting of "the Lion King" in 1994 opened the door of cartoon blockbuster types,cartoon images have once again entered the vision of mainstream film genres and after combining with live-action images,it has evolved into a cartoon aesthetic principle that dominates creation and aesthetics.This principle reflects its generating texture in the development of diachronic and synchronic dimensions of superhero movies.Looking at the film development timeline of Marvel Entertainment,it is not difficult to see that Iron Man in 2008 made a strong start for more than a decade of Marvel superhero films' development.As the last superhero film released in the stage of Marvel's film chess game,Avengers: Endgame of 2019 can beregarded as the final chapter and summary of the previous creative stage,as well as the inspiration and example of the next creative stage.This paper will take 22 Marvel superhero films from 2008 to 2019 as the specific research object,and adhere to the stand of historically open concept to dissect the evolution trend type of the cartoon blockbuster and the IP text of the original cartoon,and scientifically subdivide their cartoon aesthetic principles,so that the original research results can be expanded and supplemented to solve the definition of cartoon aesthetic principles.This paper analyzes the role of cartoon aesthetic principle in the creation of Marvel superhero films,and specifically analyzes the origin,connotation,characteristics and on-screen presentation of textual aesthetic effects of this principle.The article is divided into five parts:The first part and the second part,starting from the historical origin,rake and comb the cross-border evolution of Marvel superhero movies from cartoon generation to animation adaptation and then to live-action movies.The third part locates the type system of Marvel superhero films from the point of the integrity and systematization,and discriminates the type programs,main elements and the heroes of Marvel superhero films and at the same time the type pattern and its typo-logical characteristics are defined and divided.The fourth part focuses on the historical generation and theoretical interpretation of cartoon aesthetic principles,clarifies the timeline and process of the combination of real images and cartoons,and cartoons make cartoon aesthetic principles become the internal basis of type construction and aesthetic presentation.The fifth part analyzes the application mechanism of cartoon aesthetic principles in Marvel superhero film creation,and analyzes its narrative design and plot structure,spectacle construction and style construction.