On The Fans Of "Marvel Superhero Movies" Based On The Cultural Convergence Perspective

Hollywood movies have always been popular among global audiences for their advanced production technology,expensive investment cost and amazing visual effects.There are many branches of Hollywood movies,and the marvel superhero movies are an indispensable part of the development of Hollywood commercial films.In the past decade,the marvel superhero film series,as the most complete comic-book adaptation of superhero films,has been the most widely accepted one,which has promoted the development of the global superhero film industry.Relying on the Internet platform and multiple social media,marvel fans have established extensive connections around the world,emerged as time required,and gradually developed.With outstanding characteristics and unique behaviors,marvel fans have become an unavoidable and ignored group sample.This paper takes the fans of "marvel superhero movies" as the research object,takes the fusion culture theory as the research perspective,and focuses on the development vein,formation mechanism and group portrait of the fans of "marvel superhero movies" by means of virtual ethnography,in-depth interview,questionnaire survey,data capture and other methods.First of all,through the combination of the development background of"marvel superhero movies",this paper discusses the specific performance of its fans in the four stages from formation to development:the initial stage,the exploration stage,the platform stage and the prosperity stage.Secondly,the formation mechanism of fans is discussed in combination with the three stages of Internet development.Through data capture and analysis,this paper summarizes the structure of fans group and summarizes the social demographic and social psychological characteristics of fans.Then observe the deep participation behavior of fans,and thoroughly comb the text production and participation culture of fans.Finally,from the four perspectives of politics,economy,culture and society,this paper analyzes the application and development of "marvel superhero movies" fans to China's fan economy,as well as the reference significance for the future development of the cultural and entertainment industry,and finally illustrates what kind of cultural traps we should guard against behind the carnival participation.