A Study Of The Communication Effects Of Marvel Superhero Movies In China

In recent years,Marvel superhero movies is widely popular in the world scope,a box office is very considerable.Marvel superhero movies as the leader in American superhero movies,with its high quality filmmaking and excellent audience word-of-mouth,attracted a large number of fans in China,and through the form of films in the Chinese film market has maintained a very high heat.Throughout the Chinese film market,since 2016,the Chinese film every year,the top 10 diffuse superhero movies figure.Then what communication effect Marvel movies are produced in the Chinese film market on earth?In this paper,based on the communication effect theory and the theory of “use and satisfaction”,Marvel films in the United States(Marvel Movies)as the research object,through the combination of quantitative and qualitative analysis method,to analyze its communication effect in our country.In this paper,the structure of the arrangement is as follows: the first chapter is the introduction part.Mainly to this article research background,research significance,concept,theoretical basis,research methods and main innovation point of specialty,and the diffuse film and film communication effect of the content of related literature review.The second chapter,the author of Marvel film communication effect measure is illustrated,including the box office,word of mouth and audience effect three aspects.The third chapter the author from two aspects: the box office and word of mouth to diffuse power distributing movies in China's basic situation are summarized.The fourth chapter mainly from the perspective,in the form of questionnaire survey,from three aspects: cognition,attitude and behavior to examine Marvel films in the Chinese audiences ' psychological effect.Through research,the authors found that Marvel superhero movies in China not only has high audience word-of-mouth and box office earnings,the audience's cognition,attitude and behavior in our country level had a more obvious effect,main show is the content of the ideology for the movies and potential has a clear grasp,a strong sense of identity,positive recommendations and purchase desire,and so on.The fifth chapter is this article research enlightenment part.The author first of all,on the “use and satisfaction” theory,analyzes the Marvel films by reason of the audiences in China.Secondly the author in the diffuse film based on the successful experience,puts forward several opinions for the development of our country theme movies,and points out the associated with Marvel film cross-cultural dissemination of the ideology behind the penetration problem.At present,the field of communication studies on the research of the Marvel superhero movies is still in its infancy,the literature is less,study of the communication effect is few.The author in this thesis to Marvel superhero movies to explore the effects of transmission in China,to a certain extent,make up for the deficiency of the related area,it is also one of the innovation of this thesis.