Research On Enhancing National Cultural Soft Power In The New Era

National cultural soft power is an important part of comprehensive national strength,which refers to the overall influence that a country conveys and expresses through the attraction of political system,the appeal of cultural value and the affinity of national image.From ancient times to the present,the development process of any big country is the result of the combined effect of hard power and soft power.Cultural soft power has increasingly become an important factor in the political identity and ethnic identity of a country and a nation,an important source of national innovation and national cohesion,a new growth point to promote a country's economic development,and an important factor for a country to master the initiative of international competition.The promotion of national cultural soft power is related to the positioning of Chinese culture in the world cultural pattern,China's international image and international status,the "two centenary" goals and the realization of the Chinese dream of great rejuvenation of the Chinese nation.In the face of the historical changes in the relationship between China and the world,and based on the new historical orientation of the development of socialism with Chinese characteristics,the opportunity of the strategy of cultural power and the realistic challenge of soft power development,how to form cultural influence and international discourse power in global exchanges that are compatible with China's comprehensive national strength is still a prominent problem urgent to be solved.This requires us to correctly handle the relationship between cultural production,cultural inheritance,cultural communication and cultural security,draw on the experience of the development of cultural soft power in other countries,and then open up the practical path of the development of national soft power;Grasp the internal unity between national cultural soft power and ideological and political education,explore the practical path of promoting national cultural soft power with ideological and political education,realize the effect of ideological and political education and promote the two-way construction of national cultural soft power.The main body of the paper consists of five chapters,which is based on the basic logical thinking of theoretical premise,historical tracing,reality inspection,direction prospect and realization path.The first chapter clarifies the basic theory of national cultural soft power construction,aiming to provide theoretical basis and ideological premise for the full text.Focusing on the construction of meta theory,this paper expounds the ideological connotation,constituent elements and basic characteristics of national cultural soft power,and establishes an analytical framework of national cultural soft power in the new era,which highlights the local characteristics and the characteristics of the times;Expand the research vision,explore the rich ideological resources of Chinese cultural soft power construction in the classic theory of Marxism and its Chinese theoretical achievements,Chinese excellent traditional culture and Western cultural tradition;This paper expounds the significance of improving the national cultural soft power to strengthen the comprehensive national strength,strengthen the national centripetal force,serve the socialist modernization and enhance the international competitiveness.The second chapter traces back the progress and experience of national cultural soft power construction,in order to provide historical inspiration for improving national cultural soft power in the new era.This paper reviews and summarizes the major measures taken by the Communist Party of China to enhance the national cultural soft power in different historical periods of China's revolution,construction and reform.By comprehensively grasping the historical achievements of the national cultural soft power construction,great achievements have been made in ideological and moral construction,the creation and production of cultural products are booming day by day,the cultural undertakings and cultural industries are developing rapidly,the reform of cultural system and mechanism is basically completed,and the international influence of Chinese culture is increasing.This paper summarizes the valuable experience of improving national cultural soft power,including adhering to the guiding position of Marxism in the cultural field,adhering to the cultural confidence of socialism with Chinese characteristics,adhering to the people-centered cultural development,adhering to upholding the ideological and cultural security,and adhering to the culture go-global strategy of facing the world.The third chapter analyzes the opportunities and challenges to improve the national cultural soft power in the new era,aiming to enhance the practical pertinence of national cultural soft power construction.Based on the new situation of international competition,placed in the world undergoing major changes unprecedented in a century,this paper analyzes the important opportunities to improve the national cultural soft power,such as the material guarantee of economic and social development,the leading role of cultural power strategy,the technical support of scientific and technological innovation and the system of cultural system reform Guarantee.At the same time,in order to meet the new needs of the development of socialism with Chinese characteristics and rationally examine the actual situation of improving the national cultural soft power construction,there are still some bottleneck problems we need to face objectively,such as the imbalance with the national economic influence,the status of the ancient civilization country,and the national goal.The fourth chapter insists on the basic principles of "based on China,learning from foreign countries and facing the future",and explores the ideas and strategies to improve the national cultural soft power in the new era.Based on China's national conditions,it is necessary to deal with the four relationships to enhance the national cultural soft power,namely,in cultural production,we should grasp the relationship between social benefits and economic benefits;in cultural heritage,we should grasp the relationship between inheritance and innovation;in cultural heritage,we should grasp the relationship between official and non-governmental organizations,and in cultural security,we should grasp the relationship between openness and security;Facing the world,we should critically learn from the beneficial experience of other countries' cultural soft power construction,and promote the local transformation of other countries' experience in cultural exchange and dialogue.Facing the future,we should constantly expand the practical path to improve the national cultural soft power,including enhancing the cohesion of socialist core values,enhancing the attraction of Chinese excellent traditional culture,enhancing the competitiveness of cultural industry,enhancing the international influence of news media,and enhancing the vitality of cultural system and mechanism.In the fifth chapter,based on the standpoint and method of Marxist theory and the discipline perspective of ideological and political education,it clarifies the possibility,necessity and realization path of promoting national cultural soft power by ideological and political education;Focusing on the logical relations of goal consistency,content and function isomorphism,this paper analyzes the internal unity foundation between the innovation and development of ideological and political education and the improvement of national cultural soft power.Ideological and political education plays an important role in improving national cultural soft power;This paper reveals that ideological and political education.It plays an important role in improving the national cultural soft power.It expounds from the aspects of ensuring the correct political direction of national cultural soft power construction,promoting the development of the team construction,strengthening the self construction of ideological and political education,and enhancing the international influence of this discipline,and points out that ideological and political education should constantly innovate the discipline concept,expand the research horizon,and strengthen the international influence of ideological and political education.We should explore cultural resources and promote the construction of mainstream ideology in the benign interaction between self-development and the promotion of national cultural soft power.