Application Research Of Brand Visual Identity Design From The Perspective Of Jingchu Traditional Cultural Symbols

Under the trend of economic globalization and the rapid development of the Internet,various art and cultural trends are constantly intermingling,bringing more possibilities for the development of art and design,but at the same time it will be similar.National and regional art culture and life are gradually marginalized.For the current brand visual identity design,more is to “ please ” the public aesthetic,popular follow-up,and lack of“personality”.Chinese traditional culture is profound and profound,and regional culture is rich and colorful.Different geographical brands can increase the recognition of brands according to their regional ethnic characteristics.As an important part of traditional Chinese culture,Jingchu traditional culture,its particular form of expression,the diversity of materials and the richness of artistic language are unique in the artistic expression of Chinese traditional cultural symbols.This paper investigates the brand visual identity design of Jingchu area and searches related materials,researches from the perspectives of history,thought,culture and customs,and combines contemporary art features and cultural characteristics to analyze the traditional cultural symbols of Jingchu in brand visual identity.The feasibility and relevance of the application in the design,and taking the existing Jingchu culture brand visual identity design as an example,summarizing and summarizing,and exploring the future application direction of brand visual identity design under the vision of Jingchu traditional culture symbol..The author hopes that through this research,people can reawaken the attention to Jingchu culture,and thus better combine the traditional symbols of Jingchu culture with brand visualidentity design to produce more chemical reactions.