Research On The Inheritance And Development Of Huizhou Fish Lantern

Xiyu Lantern is a folk belief activities during the Lantern Festival which located in Wangmantian village,Xitou town,Shexian County,Huangshan City,Anhui Province.It has unique cultural characteristics and aesthetic value,was included in the second intangible cultural heritage list in Huangshan City in 2010.The author takes Wangmantian fish lantern as the research object,According to the field survey,literature and other analysis of the development of fish lantern and the status of protection and inheritance,By the beauty of creation and craft,warmth and Romance,simplicity and wisdom,etiquette and education with the constructs the inheritance and innovation strategy of Xiyu Lantern under the thought of productive protection.Secondly,Using SWOT analysis of internal competition environment and conditions,Learn from the cultural tourism experience system in the Japanese summer festival-Aomori's "Nebuta Matsuri",should avoid disadvantages and overcome threats from the outside world,Explore the possibility of the integration of culture tourism,So as to grasp the upgrading direction of fish lantern;Finally,decompose and reshape the visual elements,to set up brand paradigm from the perspective of cultural and creative market,Carry out innovative design practice of logo design,publicity illustration and other derivative exhibits.This paper attempts to explore the general situation of Huizhou fish lantern,through questionnaire survey,literature and historical data analysis,with the help of social and group interaction,summarize the inheritance methods and innovation strategies under the concept of productive protection,hoping that more people can understand the unique annual custom of Huizhou fish lantern,promote the development of local economy,realize the integration of culture tourism.