Industry Chain Investment Strategy Research Of ZL Cultural Tourism Industry Fund

With the long-term and stable development of China's economy,the people's living standards continue to improve,and the consumption demand for tourism is also continuously upgraded;in addition,the merger and establishment of the Ministry of Culture and Tourism in 2018 has further accelerated the pace of integration and development of the cultural tourism industry.There is a fundamental need for structural improvement in the transformation and upgrading of China.In the existing research on investment strategies of industrial investment funds,scholars mainly focus on joint investment,phased investment,and professional investment.The research on investment strategies that combine specific industries and fully integrate industry chain theory is relatively less.In addition,in the context of the transformation and upgrading of cultural tourism,cultural tourism industry funds have become the main force of emerging investment and financing methods,which have great significance in promoting industrial development.In order to conform to the development trend of the industry and help the industry upgrade,the ZL Cultural Tourism Industry Fund was established in early 2020,mainly based on the industrial chain of the cultural tourism industry listed company ZL share ecosystem.However,due to the initial establishment of the fund,the specific investment strategy is still being explored In the process.This article selects the ZL Cultural Tourism Industry Fund as the case object.After completing the analysis of the fund's sponsors,establishment significance and existing problems,it leads to the research theme of industrial chain investment strategy design research;and combines industry chain theory,smile curve theory and collaboration The theory analyzes all the links of the industry chain,combines with other industry funds' industry chain investment strategies for practical analysis,and finally makes specific details in terms of industrial collaboration and project investment layout under the construction of the industry chain structure,as well as related project sources and stage standards.Industrial chain investment strategy design research;and on the basis of the strategy design research,it will be practiced and applied in the homestay hotel industry,combined with the current layout of the homestay hotel industry vigorously promoted by the fund to briefly assess the effect of this strategy.Through research,it is found that for the cultural tourism industry fund,it is possible to build a complete two major ways of project investment through industrial collaboration with high-input long-cycle and low-value-added industrial links,and with rapid growth and high-value-added industrial links The industrial chain,grasping the four directions of traffic(marketing and distribution),operation,IP content and technology,can realize the coordinated development and empowerment growth of the entire industrial chain.This article chooses to cut into the design and research of the investment strategy of cultural tourism industry fund from the perspective of industry chain,on the one hand,it is to try to make up for the lack of investment strategy research in specific industries in the existing investment strategy research,on the other hand,it is to fully integrate the characteristics and development of the industry The trend,and the current pain point needs of the ZL Cultural Tourism Industry Fund,combine the theoretical foundation with the practical operations carried out by the author during the internship process to provide strategic recommendations for the development of the fund.