Study On The Emotional Design Of "Traditional Food Custom" Books

As the saying goes,"Food is essential to the people",this proverb highlights that diet is an indispensable basic content in people’s life.Chinese traditional festival food customs,is an indispensable part of China’s traditional culture,is an important way to express the people’s life happiness,happiness.With the change of times,people’s requirements for books are no longer satisfied with the reading function,but more want to obtain spiritual needs and a sense of belonging,the pursuit of emotional value,adding emotional design concept and interactive experience into books is the current development trend of book design.The study on the emotional design of books on "traditional food and customs" mainly uses Norman’s emotional design theory,analyzes the design strategies of traditional culture books from the level of instinct,behavior and reflection,and interprets the significance of emotional design of traditional culture books from multiple perspectives.Design practice through the Spring Festival,Lantern Festival,Mid-Autumn Festival,Dragon Boat Festival,Tomb-sweeping Day,Laba Festival,six representative traditional food customs related content emotional value,based on the expression of "local feeling",the use of "local flavor" folk painting visual expression techniques,to convey the cultural spirit of the Chinese people and traditional food customs contained in the emotional connotation.Arouse people’s emotional resonance to the potential traditional folk culture in the books,so as to carry forward and inherit the excellent traditional Chinese culture.