Research On The Industrial Policy On The Development Of China's Animation Industry

As one of the core industries of 21^st century's knowledge economy,the animation industry is an important branch of cultural industry,with broad prospects,high economic value and strong appeal among young people.After three stages of development:planning,planning to market transformation,and complete marketization,China's animation industry has entered a period of rapid development since 2004.At present,China's animation production has reached a high level,but there are still problems such as low quality of production and low output value,thus its international competitiveness needs to be further improved.Like most of cultural products,anime products have the characteristics of externality and quasi-public goods.The development of China's animation industry is relatively low,so it also has the characteristics of a naive industry.These characteristics call for policy intervention.Internationally,the animation industry in the United States,Japan and South Korea has a relatively high level of development,due to the guarantee and regulatory policies on the animation industry introduced by the three governments.The Chinese government has also introduced many policies to protect and promote the development of China's animation industry.However,how these policies have affected the animation industry and whether it has achieved the expected results is a question worth exploring.This paper mainly studies the influence of industry policy on the development of China's animation industry.Industry data is mainly collected from the NRTA website and yearbooks;policy data is collected from the provincial five-year planning policy.Regression analysis is conducted through multi-period DID method.The analysis results show that the industrial policy has a significant positive effect on the output and quality of the animation industry.This effect is achieved by increasing the number of institutions and the number of employment involved in the animation industry in the corresponding provinces;industrial policies have enabled more new companies to join the animation,thus creating competitive pressure on the incumbent companies,thereby improving the quality of their work.This result is statistically robust.Finally,in response to the regression results,put forward policy recommendations.