Research On The Influence Of Psychological Capital And Social Capital On The Entrepreneurial Performance Of New Generation

Under the guidance of the social new economic development normality of "mass entrepreneurship and innovation",supply-side structural reforms continue to advance steadily and entrepreneurial activities in various fields and groups have been in full swing.Among them,the new generation of entrepreneurs,that is,the "85" entrepreneurs have entered the public's vision,which has attracted widespread attention from researchers.The improvement of the entrepreneurial performance of the new generation of entrepreneurs has a very important effect on the long-term development of the entire enterprise.But reality tells us that only a small number of new-generation entrepreneurs can rely on their comprehensive quality capabilities to improve their entrepreneurial performance levels.Most new-generation entrepreneurs have average performance,or even make ends meet,leading to their elimination from the market.In the future,on the road of entrepreneurship,how to effectively coordinate the relationship between the new generation of entrepreneurs and their entrepreneurial performance levels is extremely urgent.It enables enterprises to successfully pass the start-up period and then achieve long-term development.For a long time,scholars have paid more attention to the role of physical capital in entrepreneurship,but physical capital is a universal resource for the new generation of entrepreneurs.Compared with ordinary entrepreneurs,the advantages are not obvious.Therefore,more and more people pay more attention to intangible capital such as psychological capital and social capital.Therefore,this study takes the new generation of entrepreneurs as the starting point,studying the comprehensive qualities of the new generation of entrepreneurs,including psychological capital and social capital,and explores how they affect their entrepreneurial performance.This article first explains the research purpose and significance from the theoretical and practical perspectives.On this basis,we analyze the research background of these three aspects:the Internet industry and economic policies to promote entrepreneurial development,the contradiction between high entrepreneurial enthusiasm and low entrepreneurial success rate,the key role played by the new generation of entrepreneurs' psychological and social capital in their entrepreneurial performance levels,then we comb the connotation of psychological capital,social capital,and entrepreneurial performance through the literature,and the relationship between the measured dimensions of the relevant variables and the relationship between the two.The relationship of the new generation of entrepreneurs is divided into four dimensions: the self-confidence dimension,the hope dimension,the resilience dimension,and the optimistic dimension;the new-generation entrepreneurs' social capital is divided into three dimensions: the structural dimension,the relationship dimension,and Cognitive dimension;the entrepreneurial performance of the new generation of entrepreneurs is divided into two dimensions: survival performance and growth performance.According to this classification,a related questionnaire was designed with reference to the maturity scale,and then the reliability analysis,validity analysis,correlation analysis,and multiple linear regression analysis were performed on the recovered valid questionnaires under the operation of SPSS and AMOS analysis software;based on this analysis,the model of the influence of the new generation of entrepreneurs' psychological capital and social capital on their entrepreneurial performance and the moderating role of the perception of entrepreneurial environment in the relationship between the two were verified.Finally,the research conclusions were drawn.It also summarizes the shortcomings of this research and the outlook for the future.Through data analysis,the conclusions of this study are as follows:(1)Gender has a significant impact on the psychological capital of young entrepreneurs.Men's entrepreneurs have a higher psychological capital than female entrepreneurs;age has a significant impact on the psychological capital and entrepreneurial performance of young entrepreneurs.The younger generation of entrepreneurs aged 31-35 have the best psychological capital,26-30 year-old entrepreneurs have the highest level of entrepreneurial performance;education has a significant impact on the psychological capital of new-generation entrepreneurs,and graduate students with a higher education level have the highest psychological capital;marital status has a significant impact on the psychological and social capital of the new generation of entrepreneurs.Compared with unmarried,the married new generation of entrepreneurs' psychological state is more mature and social resources are richer.Compared with those who are unmarried,married new-generation entrepreneurs have more mature mental states and richer social resources;the differences in the establishment time of the startups have a significant impact on the entrepreneurial performance of new-generation entrepreneurs.The level of entrepreneurial performance of the new generation of entrepreneurs more than 10 years since the establishment of the company is the highest;the difference in the number of employees owned by the startup has a significant impact on the entrepreneurial performance of the new generation of entrepreneurs.When the number of employees owned by the company is more than 200,employees' output will be greater,the entrepreneurial performance level of the entire enterprise will be significantly improved,naturally,entrepreneurial performance level will be raised;the number of entrepreneurial experiences previously owned by the new generation of entrepreneurs has a significant impact on their psychological capital.Entrepreneurs with previous entrepreneurial experiences have richer psychological capital.(2)There is a significant positive correlation between each dimension of psychological capital and each dimension of entrepreneurial performance.(3)There is a significant positive correlation between each dimension of social capital and each dimension of entrepreneurial performance.(4)Entrepreneurial environment perception plays a part of regulating role between psychological capital and entrepreneurial performance.Among them,the perception of entrepreneurial environment does not have a significant positive regulating effect on the relationship between the four dimensions of psychological capital and survival performance,but it plays a significant regulating role between the four dimensions of psychological capital and growth performance.(5)Entrepreneurial environment perception plays a part of regulating role between social capital and entrepreneurial performance.Among them,the perception of entrepreneurial environment plays a significant negative regulating role in the relationship between social capital structure dimension and survival performance,relationship dimension and survival performance,cognitive dimension and growth performance,but there is no significant moderating effect on the relationship between social capital cognitive dimension and survival performance,structural dimension and growth performance,relationship dimension and growth performance.