Research On Visual Recognition System For Coastal City Tourism Festivals

Tourism Festival for boosting tourism development in a region important driving force, with the improvement of people’s material life, people are more and more attention. Depending on the theme belong waterfront, tourism festivals have similarities. Therefore, as compared with similar festivals, identifying the poor can not stand, hindering the contact between consumers. It has a complete and easy to recognize visual identification system for the tourism festival is help improve their competitiveness and influence.Through comparative study, comparing the difference between the same type of visual recognition on the festival tour. Because less documentation seaside tourism festivals visual identification system, so using interdisciplinary research methods to organize research data. Data were collected on the beachfront, combined content and case studies were analyzed through field investigation.Innovation of this paper is from many angles coastal city brand image, physical, geographical, cultural and historical resources, innovation starting point for the study of the coastal city of tourism festivals visual identity system. On the festival’s visual identity concept and visual elements analysis, to better reflect its festival offers a personalized visual identity system. To provide a new perspective and practical operational procedures for the coastal city of tourism festivals and advertising communication visual identity system. Based on literature research interdisciplinary analyzed by comparing between literature, summarized the research methods coastal city tourism festivals visual recognition system. The research method is conducive to highlight the recognition of the city’s tourism festival of visual recognition system, improve market competitiveness, while improving the city’s image.