Differences Between WHUT And Alfred University's Undergraduate Curriculum Design In Visual Communication Design

This paper compares the undergraduate course of visual communication design in the United States with Alfred University and China WHUT in 2017.Through comparative analysis of training objectives,graduation requirements and teaching courses,the course category comparison and compulsory course comparison The comparison between the elective course and the practical course is the core analysis of the differences in the teaching curriculum;the comparative analysis of the whole practical aspects of the teacher strength and hardware equipment;and the curriculum of the specific theoretical and practical course teaching cases,Teaching methods,assessment methods and student practice assignments are used to make more in-depth teaching results comparisons.It provides some reference and reference data for WHUT's curriculum,and explores some teaching cases with substantive reference.The data obtained in this paper based on three aspects are the author's work experience in the teaching management office for one academic year;the specific teaching exchanges and teaching cases obtained by the collaborative tutor in the foreign exchange project;the course materials obtained in the instructor online open course project.At the same time,combined with the author's four-year visual communication design professional learning practice in WHUT,the combination of comparative research method,literature search research method and network resource collection method is used to collect data and literature;through survey interview and questionnaire collection The law conducts data research and analysis on the existing teaching conditions;it uses the case analysis method and the chart summary method to summarize and summarize the research on the commonality and difference of professional teaching.The main body of the paper consists of eight parts:The first part: mainly introduces the research background of the topic,the purpose and significance of the research,the research status and research content of the related topics,and makes a basic combing of the existing literature,clarifies the research concept and the research methods adopted,and the difficulties of the paper.Innovation.The second part: mainly summarizes the basic theory,defines the theoretical basis of visual communication design,defines the research scope and theme concept,and distinguishes the basic connotation of the visual communication design curriculum.The third part: a brief overview of the United States Alfred University and China's WHUT two schools and the two schools in the same period of 2017 visual communication design professional training program and curriculum status.The fourth part: According to the content structure of the visual communication design professional training program of the two schools in 2017,through the training objectives,graduation requirements,and teaching courses,the comparative analysis of all aspects from the micro level,summarizing the specific differences and similarities between the two schools.Where.The fifth part: Using the graphical representation of the contrast of the data to summarize the actual situation of the two teachers and hardware equipment to compare the big environment.The sixth part: from the two schools visual communication design education in the theoretical curriculum examples and practical curriculum examples of the specific content of the curriculum,teaching methods,assessment methods and students' specific practical operations for comparative analysis and graphical summary.The seventh part: through the comparative study of the curriculum setting of the two schools in China and the United States and the summary of the classroom teaching cases,the multi-angle analysis of the visual communication design education of the two schools,find some rules and differences,and draw on the basis of similar research results.In summary,WHUT can learn from the professional teaching of Alfred University in the professional education,and put forward some ideas and prospects for the curriculum of WHUT.The eighth part is the conclusion.