Research On The Present Situation And Countermeasures Of Shandong Lv Opera Dissemination

Lv opera has a history of more than one hundred years since its birth,and it has a leading position among local operas in Shandong,and its influence once covered central Shandong,northwest Shandong and Shandong Peninsula area.Lv opera ushered in the stage of rapid development after the founding of new China in 1949,but with the depression of the ten-year Cultural Revolution and the challenge of the market economy in the new era,the social influence and audience group of Lv opera were shrinking,the creation and dissemination of Lv opera also had shortcomings,which need to be reformed in accordance with the times.Lv opera was listed as national intangible cultural heritage in 2008,which also showed the dilemma of Lv opera's inheritance,and presented the contradiction and conflict between the market competition of the troupe,and the issue of protection,inheritance and development has begun to attract the attention of the society.Currently,the Lv opera troupes in Shandong province are mainly distributed in Dongying,Binzhou,Jinan,Qingdao,Yantai and other areas.Most of the troupes rely on government support to survive in the form of being the cultural institutions and the identification of intangible cultural heritage inheritance projects at all levels.Lv opera art,as the“provincial opera” in Shandong province,has certain influence of opera art and culture.It should build the opera art brand and form the development advantage of opera art with the help of the existing prosperous trend,so as to show the diversified charm of Lv opera art in modern society,win the recognition of the times,society and audience,and occupy the peak of opera again.Taking Shandong Lv opera as the main research object and combining with diachronic method,literature analysis and field investigation and other research methods,the paper studies the development and communication,text communication,media communication and communication group of Lv opera from the perspective of communication.Through the research on the communication of history of Lv opera art,the paper systematically shows the changes of the communication form of Lv opera art indifferent periods.Through the analysis for the current situation of the development of communication text,the media communication mode and the communication group cultivation of Lv opera,this paper uses theoretical and practical research to analyze the current situation of Lv opera's art communication,explore the relationship between Lv opera and its audience and market,and probe into the dilemma of Lv opera's development and inheritance,find the root cause of the deficiency and give corresponding solutions and optimization methods.Centering on the above ideas,this paper is mainly divided into four chapters to carry out the research,mainly including the development and communication,the communication text,the mode of media communication and the cultivation of communication groups of Lv opera.In the first chapter,the paper sorts out the historical development of Lv opera into four periods: “Zuoqiang dulcimer period”,“make-up dulcimer and the birth of Lv opera period”,“the development and communication of Lv opera after the founding of new China” and “the recovery period of Lv opera”,and analyzes the development of the content,communication mode and communication subject of Lv opera in four periods.The second chapter is the research on the text communication of Lv opera.Taking The Shandong Opera Theatre,Jinan Opera Theatre and Dongying Opera Theatre y as samples,this paper carries out the classified research on the text of Lv opera according to the creation period and performance characteristics,analyzes the contents and methods of different performance types of Lv opera,explores the development law of communication text of modern Lv opera,analyzes the deviation of the opera text positioning and performance communication presented by its communication trend.From that,the paper thinks about the development trend of text creation,performance communication and communication effect of modern Lv opera,so as to put forward corresponding suggestions.The third chapter is the media communication and promotion mode of Lv opera,which divides the communication media of Lv opera into radio,film and television media and new media,and through the analysis of the presentation contents and promotion methods of different media indifferent periods of Lv opera,the paper explores the relationship between the selection,use and operation of Lv opera media and the development and acceptance of modern media,studies the communication dilemma presented by modern Lv opera media,such as the dilemma of grasping the attributes of modern media,media extending creativity and cognition of media gap,etc.And according to the problems faced by the communication,specific strategies and suggestions such as the media innovation and integration,expansion of the creative extension of media and formation of the media leading of Lv opera are put forward.The fourth chapter takes the communication group of Lv opera as the research object,analyzes the current situation and main structure of Lv opera's talent cultivation and audience cultivation through studies the inheritance dilemma of the cultivating contents,cultivating methods and the composition of teachers formed in the cultivating methods and processes of Lv opera communication groups,thus putting forward the corresponding countermeasures and suggestions,such as constructing reasonable cultivating system of communication groups,effectively integrating Lv opera resources,and carrying out the cultivation of Lv opera's artistic characteristics.