Interactive Design Of H5 Advertisement Based On Dynamic Illustration

With the development of Internet technology and the arrival of the fourth media era,the mobile terminal touch technology starts the revolution of human-computer interaction under this environment.Due to the limitations of single-direction communication,poor interaction and bad user experience,traditional advertising media can not adapt to the current social development trend.The emerging interactive H5 advertising has gradually become the “darling” of advertisers.With its own communication advantages and strong interactive characteristics,H5 advertising has been playing a brilliant role in the commercial and cultural communication fields.At the meantime,the value of dynamic illustration has been gradually explored whose interesting dynamic effect can better meet the aesthetic requirements of people at present and has strong development potential.Therefore,this thesis tries to study the interactive design relevant theory and method of H5 advertising in the form of dynamic illustration.First of all,it defines the concept of dynamic illustration and distinguishes dynamic illustration and traditional static illustration,GIF and animation.In addition,it analyzes the excellent visual experience,narrative mode and reading experience under the interactive characteristics from the perspective of communication.It is found that there is a cross field between dynamic illustration and H5 advertising in the interactive characteristics,which tries to explore the wonderful interactive experienceby combining the two interests through the research.Combined with H5 advertising,a powerful communication carrier,it can conclude the social value of dynamic illustration in current H5 advertising.Secondly,it analyzes H5 advertising,summarizes the fuzzy definition of H5 advertising and analyzes its causes.On the one hand,it summarizes the communication characteristics of H5 advertising according to the inherent advantages of H5 advertising,namely,the advantages of publishing form,communication platform,technical support,price cost and delivery time.On the other hand,it also emphatically analyzes its limitations from three aspects of content,production and communication,which tries to explore the solutions.Ultimately,it puts forward the interactive design strategies for H5 advertising design in the form of dynamic illustration,which combines with design,psychology,communication and other relevant theories,and concludes the H5 advertising design methodology and design principles.From the perspective of design psychology,the interaction model is constructed through the theoretical research on the interaction of perception,behavior and emotion,which obtains the design principles of user experience,usability and simplicity to guide the practice creation in accordance with this conclusion.This thesis makes in-depth analysis of H5 advertising,a kind of emerging media,and carries out deep-going induction and summary of the rational application of the emerging illustration creation mode of dynamic illustration,and generally summarizes the design principles and methods,which is trying to explore a new model of H5 advertising creation of dynamic illustration by analyzing the interactive design of H5 advertising in the form of dynamic illustration.