Research On The Brand Visual Identity Design Of Bingling Cave-Temple

This article analyzes the status of the Bingling Cave-Temple brand visual system by analyzing the analysis of the scenic spots in the Bingling Cave-Temple,summarizing the characteristics of the natural environment and art culture,combing the traffic environment,and statistics of the field survey analysis of the brand visual system in the scenic spot.The development problem of Bingling Cave-Temple brand visual system at this stage.According to the positioning of the scenic area image,deeply explore the characteristic elements of the scenic area,combined with the brand visual identity design theory,put forward the brand visual identity design principles,and design a complete set of tourism scenic area brand visual identity system and guidance system,related creative products,client UI Interface,web page,etc.,thereby enhancing the regional competitiveness of the Bingling Cave-Temple Scenic Area,increasing visibility and expanding influence.