Research Of Application Of AR Technology In Commercial Advertising

Science and technology change life.AR technology has injected new vitality into the development of modern commercial advertising.This paper used some AR technology theories to summarizes and explain AR technology by means of literature research,case study,questionnaire survey,theoretical elaboration and comparative study,and it puts forward the prospect of technology development.Through the comparative analysis of the actual effects of AR technology in different types of advertising media,this paper summarizes the advantages and disadvantages of the current application of AR technology in commercial advertising.Based on this analysis,the innovative thinking on the application of AR in commercial advertising media is carried out,and the concept of individuality and unity is put forward from the four perspectives of application concept,application form,technology development and communication mode.At the same time,the sustainable development of AR advertising is demonstrated according to the background of the era of media integration.This paper expound and prove the innovative methods of AR technology in modern commercial message communication from four aspects:diversified forms,intelligent technology,game experience and personalized communication.Finally,this paper used some theories of the theme to explain the development possibility of AR technology in some commercial advertising communication activities.