| The Canton Fair,the full-name "China Import and Export Commodities Fair",was founded in 1957.After 62 years of development,the Canton Fair has developed into a comprehensive international trade event with the best trading effect and the best reputation in China.The development of the Canton Fair has not only witnessed the rapid development of China’s economy after the reform and opening-up,but also reflected the change of the design technology and the progress of the design concept in China.Based on the historical data of Canton Fair,this paper studies the development of Canton Fair display design along the historical context since the establishment of Canton Fair.Through many field investigations of Canton Fair,the author collects materials and studies historical documents.Based on the theory of display design,this paper studies and combs the development of display design of Canton Fair.This paper first introduces the display design and its significance of the Canton Fair,and then according to the influence of the Canton Fair on China’s economy and society and the performance of the technical level of the Canton Fair display design,from the physical display of goods,the diversification of the display design.Display design and display technology The internationalization of the exhibition design and the integrated marketing communication of the display design explore the use of the Canton Fair Pavilion,the management of the display design,the main display forms and the main propaganda methods.Combing out the performance characteristics of Canton Fair display design in each time period,analyzing and studying the appearance and main changes of each stage of the display design,and summing up the characteristics.From the reform of design development,this paper explores the evolution of display design and the development trend of display design in China. |
