The Influences Of The Contrast Effect Of Photos On The Attitudes Towards Donating

Recent years,natural disasters have occurred frequently in China,and frequent natural disasters have awakened the traditional virtues of China's “good deeds”.In the actual fundraising activities,we often only see the information,which shows damaged after the disaster without the information before the disaster.This article wants to explore whether the comparison of photos of the earthquake before and after the disaster will affect the willingness of donors to donate.This paper collected sample data with the college students as the main source,and studied the influence of contrast effect on Attitudes Towards Donating by means of experimental investigation.That is,whether in the case of comparison,it is more likely to trigger the individual's willingness to donate than in the case of no contrast.In this paper,we used SPSS statistical software for data analysis.The results show that in the case of contrast effect,the individual's Attitudes Towards Donating is more intense.In addition,the paper also draws out whether the individual affects the Attitudes Towards Donating through positive and negative emotions.The result is that in the case of contrast effect,the individual's positive and negative emotions are higher than those without contrast.And the results are significant,so positive emotions and negative emotions are mediating effects.In addition,this paper also studies whether the temporal focus and HEXACO personality traits have a positive effect on positive and negative emotions and thus affect the Attitudes Towards Donating.In this paper,SPSS process is used to run the data.The results show that the interaction between time focus and positive emotion is significant.Therefore,the time focus has a moderated effect on positive emotions and the moderated effect is positive,so it has a positive effect on the Attitudes Towards Donating.The result of any interaction between temporal focus to negative emotion is not significant,so the temporal focus has no moderated effect on negative emotions.Using the chart,it can be seen that individuals who focus on the future and current temporal focus will generate more positive emotions.Therefore,this paper believes that focusing on the future and current time focus has a positive moderated effect on positive emotions,thus affecting the Attitudes Towards Donating.In terms of HEXACO personality traits,the interaction between HEXACO and positive emotions is significant.Therefore,HEXACO personality traits have a positive effect on positive emotions and positive adjustment effects,so there is a positive effect on Attitudes Towards Donating,and HEXACO personality traits and negative emotions interact.The results are not significant,so the HEXACO personality trait has no moderated effect on negative emotions.Using the chart,it can be seen that individuals with honesty-humble personality traits and agreeable personality traits will generate more positive emotions.Therefore,this paper believes that honesty-humility personality traits and agreeable personality traits have positive adjustment effects on positive emotions,thus affecting the Attitudes Towards Donating.