The Application Of Naxi Pictograph Deformation Language In Cultural And Creative Products

Naxi pictograph is an ancient character symbol.It is a picture pictograph created by Naxi people according to what they see.Its character form is primitive and it is known as "walking fossil".Because of its graphic characteristics,it has unique deformation conditions.Under the background of focusing on reviving traditional culture and improving national self-confidence,the exploration and research of local regional culture has not only been limited to the core cultural field,but also gradually extended to the artistic aesthetic level.On the basis of cultural heritage,it is an important social demand to innovate again and find the Oriental visual elements in the modern context.This paper selects part of the Naxi pictograph character form,according to the character form characteristics and structure,combs and summarizes it,extracts the elements on the basis of respecting the original form,processes it orderly and systematically,uses the visual communication design law and the form beauty law,deconstructs and reconstructs it,and explores the modern graphics in the character form Symbols,expand the visual expression of text form,and add contemporary design elements,transform into modern visual form language,use its unique visual expression to shape visual art.Taking the shape of Naxi pictograph as the source,this paper attempts to refine and shape the visual element symbols with oriental characteristics,endows Naxi pictograph with innovation and pioneering in inheritance and application,and injects new vitality and impetus into its inheritance and development.At the same time,based on the market demand for cultural and creative products,we try to apply Naxi pictograph deformation elements to cultural and creative product design,and broaden the new path of practical application.To explore the way of value transformation of national traditional elements in the modern visual environment,and to seek the expression method and innovative language way of contemporary visual design in the Oriental context.