From Embedding To Coupling:Research On The Cultural Revitalization Path Of Dianziping Village

The 19th Communist Party of China National Congress puts forward the strategy of rural vitalization,as a national strategy,promoting rural vitalization is a huge systematic project,and cultural vitalization is an important support system,which can not only improve the civilization level of rural society,but also help to promote comprehensive rural vitalization.The author thinks that rural societies contains multiple cultures.Some cultures are embedded in rural society,and they are embedded in the existing culture.But embedding is not the goal,and embedding coupling is the value orientation and goal of rural cultural revitalization.In other words,in order to achieve the revitalization of rural culture,it is necessary to achieve multicultural embedding into cultural coupling.Therefore,on the basis of field investigations,this thesis uses the "embeddedness" theory to take the case of Dianziping in southwest Hubei as an example.First of all,it explored the specific methods and effectiveness of the cultural revitalization of Dianziping village in the "multi-embedded" state.The investigation found that Dianziping village fully utilized the multiculturalism in the process of implementing the rural cultural revitalization,and adopted the "eight-one-one" home entry project,special activities for moving customs and customs,the selection of the most beautiful series,the construction of cultural activity venues,the enrichment of cultural activities,and the development of cultural tourism,which have made remarkable achievements.Secondly,it analyzed the dilemma of the cultural coupling of Dianziping village from two aspects: endogenous influencing factors and exogenous influencing factors.The endogenous influencing factors are mainly the shortage of rural talents and the weakening of the peasant's dominant position,and the exogenous influencing factors are mainly the weak exploitation of cultural resources,the corresponding backward cultural infrastructure and the single cultural activities,and the incomplete tourism industry system,and the lack of a "brand".Finally,the author thinks that encouraging the traditional national culture,contemporary red culture and modern urban culture to gradually form a coupling relationship of "beautyand commonness" in mutual embedding is essential to the culture revitalization of Dianziping village.So that it is necessary to construct a mechanism to achieve the embedding and coupling.Through school education and social education,traditional media and emerging media work together to build a cultural communication mechanism and expand the cultural communication power.Through the construction of cultural positions and the development of cultural activities,it provides a containment mechanism for multiple cultures,allowing villagers to plant their own "cultural fields" and realize the culture in the village.Through the joint efforts of farmers,government and society and the development of cultural industries construct the cultural integration mechanism.Use these mechanisms to break the coupling dilemma and ultimately achieve the rural cultural revitalization.