Research On Innovation Strategy Of Weaving Process Products

In the context of rapid economic development and firm cultural self-confidence,handicrafts are in an important period of cultural transformation.Designers began to focus on finding design inspiration from excellent traditional culture,but there are very few excellent designs that truly combine tradition and modernity.This phenomenon is not only due to the designer's lack of understanding of traditional culture,but also related to the lack of innovative design and brand management of traditional craft products.The weaving process has a long history and has strong traditional cultural characteristics,but now most of the woven products are old-fashioned and rough-made,and are gradually separated from modern product design concepts.How to carry out innovative design while inheriting the culture,will this ancient handicraft and The convergence of modern product designs has become an urgent problem to be solved.This article takes the innovation strategy research of knitting technology products as a breakthrough.First,through field research and literature reading,the innovation development context of traditional knitting technology products is sorted out from the aspects of product demand and application innovation,and the knitting technology in modern product design is extracted.Available elements;followed by a combination of traditional creation ideas and modern design methods,discussed in detail the innovative strategies and value enhancement of the product design of the weaving process;again relying on the lamp product,first discussed the design principles and positioning analysis of the weaving process lamp product,and then proposed the product Design the plan and establish the brand image,and finally summarize and propose the extension principle of the weaving process innovation strategy.This design practice attempts to apply the weaving process to the design of lamps and lanterns,develop products with ethnic characteristics,and provide a reference for the innovative design of traditional processes in the future.In-depth exploration of traditional weaving processes can not only expand the propaganda path of the process,but also provide new cultural resources and style positioning for modern product design.