Cultural Manifestation Of Brand In Commercial Display Design

The modern new economy represented by the Internet is booming.While promoting the development of major brands,it has also brought challenges to the operation of the brand retail industry.Part of the commercial display space is used as a carrier of corporate culture promotion,but the main purpose of the display is to sell goods,and goods are the most important part of product display.Now,under the new economic sales model,everyone does not have to go out to buy goods.As a retail industry relying on physical store sales,how can it help its brand become more distinctive?Is it possible to find a new form to break the original concept of "selling goods" and instead promote the overall brand culture and corporate image.Promote the brand concept through a suitable commercial display,so that audiences buy things in the commercial space become a secondary purpose,mainly to let the audience understand the spirit and culture of the company,improve the image and status of the company in the hearts of consumers,and let the audience Become a loyal guardian of the brand,thereby enhancing brand awareness and ultimately gaining brand awareness through ideas.With the vast market and popularity,both online and offline sales will greatly increase.This study selects the commercial display design work of the retail brand as the main research object,and takes YANKER SHOP overall brand image as a case to study the development of the brand based on the current brand and market analysis.The future development path of China's commercial display design is discussed in order to provide suggestions for the gradual improvement and development of China's commercial display system.