A Research On The Communication Of Indian Films In China

Since China’s introduction of films from India in the 1950 s,Indian films have been loved by Chinese audiences for their beautiful singing and dancing performances and touching stories.Indian films are an effective carrier for communication in China.Indian social customs,historical traditions,religious culture and natural features have been passed on to Chinese audiences,making a great contribution to the spread of Indian culture in China.Since the beginning of the new century,Indian films have been designed to preserve outstanding traditional characteristics while drawing on Hollywood’s advanced film art forms for innovation and reform.They have promoted the "new concept Indian film" worldwide and successfully opened up the Chinese market.Taking the film of Indian film in China as the research object,based on the complexity of the communication process,the SWOT model analysis theory is used to analyze the external ecology and internal expression of Indian film in China.Uniqueness,the construction of the common memory of the Silk Road history of the two countries and the support of policies are favorable external opportunities for the spread of Indian films in China.The unique characteristics of the Indian film itself,such as song and dance,subject matter,narrative and celebrity,have played a role in satisfying the psychological needs of the Chinese audience in the process of dissemination in China,causing strong emotional resonance,eliminating the sense of distance and becoming the internal communication of Indian films in China.The advantage lies in certain research value.In addition,based on SWOT matrix model analysis,it is found that Indian films have more advantages and opportunities in China.For existing external challenges and internal disadvantages,they can be solved through internal and external policy management.Therefore,choosing the growth strategy of “opportunity + advantage” optimization combination has become the key to the successful dissemination of Indian films in China.In this situation,Indian film grasps the characteristics of cross-cultural communication elements: focusing on the three elements of the biography,content and recipients,and then summarizing the three strategies of the diversity of Indian film transmission in China,namely the main strategy and content.Strategy and audience strategy.The main strategy is considered to be the most favorable national macro environment for Indian film communication in China.The policy is to guarantee and strengthen the importance of nationalawareness,to make Indian values ??stand out,to establish national self-confidence,and to promote the development of Indian films.The content strategy is expressed as the expression of the national cultural symbols adhered to by Indian film communication in China.The Indian film succeeded in localizing Hollywood.Based on traditional aesthetics,it emphasizes the universal feelings and gains recognition from the Chinese audience.The audience strategy is analyzed from the perspective of demand,so that the Chinese audience is satisfied in terms of diversification,internationalization and identity,thus achieving the optimal communication effect of Indian films in China.The Indian film has gained a certain successful experience in the dissemination of Chinese films.It has important enlightening significance for the dissemination of Chinese films.It deserves the attention and reflection of Chinese films,and then puts forward some suggestions for the cross-cultural communication of Chinese films.