A Study On Tourism Image Design Of Yulin Grottes

The Yulin Grottoes are located in Guazhou County,Jiuquan City,Gansu Province,China.The core of this paper's research is the image design of Yulin Grottoes.The full text is divided into six chapters.The first chapter mainly introduces the topic background of the paper;the purpose and significance of the research;the status quo and existing problems of the tourism image design in the Yulin Grottoes;the status quo and development of domestic and foreign research;and the difficulties and innovations of the study.The second chapter to the fourth chapter are the main content of this paper.The second chapter analyzes the visual elements of the Yulin Grottoes tourism image,analyzes them from the aesthetic value of the Yulin Grottoes frescoes,the color charm of the Yulin Grottoes,and the modeling arts of the Yulin Grottoes,and sums up the publicity of their foreign tourism images.The uniqueness and innovativeness;the color charm of the frescoes in the Yulin Grottoes and the coloring principle of the mineral rock color are mainly analyzed using imagery and practical methods.The third chapter is an analysis of the cases of well-known travel images at home and abroad.The selected cases include the Shanghai World Expo in China,Hangzhou,and the Longmen Grottoes.The tourism image designs of Porto,Maldives,and Bulgaria are foreign.Mainly from the tourism logo design ideas,application of extended design,standard color system design and mascot design several aspects of case analysis.The fourth chapter summarizes the five factors that should be considered in the design of tourism image,and puts forward six principles for the design of tourism visual image,which are respectively the principle of artistic design;the principle of era design;the principle of ductility design;the principle of identity design and Scientific design principles.At last,it puts forward the method of designing tourism visual image and uses these principles and methods to design the overall tourism image of Yulin Grottoes.The fifth chapter is the related design of Yulin Grottoes tourism image,including MI design;VI design;BI design three aspects.The sixth chapter is the conclusion.