Research On The Development Strategy Of Handan Cultural Tourism Industry Based On RMP Analysis

In the new era,cultural tourism industry,based on cultural tourism,integrates various functions such as entertainment and leisure,history and culture,customs and public sentiment,health preservation,etc.In today's extremely rich material life,contemporary tourists' demands on the spiritual level are constantly satisfied.In the report of the 19 th CPC National Congress,it was pointed out that the ideological concepts,humanistic spirit and moral norms contained in the most excellent traditional Chinese culture should be deeply explored.Cultural tourism industry,as a "green sunrise industry" with priority support from the state,provides a significant development opportunity for the development of Handan's tourism industry.The integrated development of cultural tourism can greatly promote the upgrading and structural transformation of Handan's economic development,and has an important guiding significance for the planning of Handan's cultural tourism industry.According to the problems existing in the development of tourism industry in Handan City,this paper puts forward the ideas of cultural tourism industry development and design.Through RMP analysis method,this paper demonstrates the development of tourism and cultural industry in Handan from three aspects of resource,market and product,and puts forward the industrial planning centered on "tourism products",and then develops and designs the cultural and tourism products in Handan,puts forward countermeasures and suggestions for spatial layout and product design,and finally realizes Handan Adjust and upgrade the spatial layout of cultural tourism industry in Handan,form the overall structure system of cultural products,promote the coordinated development of economy,culture and tourism industry in Handan,enhance the image of the city,and shape the brand image of cultural industry.