Research On Confucius' Situation Communication Activities And Thoughts

Situational communication refers to the information transmission activities carried out by people in a situation to achieve a specific purpose.From a soci ological point of view,it is a form of social communication that exists widely in people's social interaction.From the perspective of informatics,it is a comp lex,variable,and historical social information system,and people,space-time,and information are the three major constituent elements.According to the number of people in the situational communication activi ties,Confucius' s situational communication activities are divided into three cate gories:self-propagation,interpersonal communication,and mass communication.Self-propagation is also called one-person communication,that is,communicati on in a solitary situation.It is characterized by the integration of transmission and reception.The method is internal thinking.Interpersonal communication is also called communication in a two-person context.As a large type of situatio nal communication activity,the most significant feature is that the sender and recipient are independent in the process of communication.In addition,in the process of communication,the roles of the predecessor and the recipien are constantly changing in their interactions.Finally,it should be pointed out that when one party's communication content hits the other's bottom line,it will de stroy the harmonious state of the situation and hinder the smooth progress of communication activities.Mass communication is also called multi-person co mmunication.Mass communication has similarities with today's organizational communication and mass communication,but they are not exactly the same.Compared with organizational communication,Confucius' mass communica tion also has a certain degree of organization,but compared with present-day organizational communication,the organizational structure of mass communication is loose.Compared with mass communication,without mass media,the same information cannotbe delivered to thousands of audiences in a very short period of time.The higher the degree of coincidence between the goal of contextual com munication and the preset goal of contextual communication in life practice,the better the effect of contextual communication.Confucius' ideal of situation al communication is to restore the rule of the Western Zhou Dynasty,that is,to govern the country with "ethics and li." The goal of situational communic ation is to cultivate a gentleman-type communicator,which is what is called "the opinion leader" in this language.The three elements of Confucius' idea of situational communication are the content of situational communication,the met hod of situational communication,and the effect of situational communication.The content of context communication is composed of the gentleman's virtue and the gentleman's journey."Gentleman's virtues" include expressing "li" and speaking "faithfulness"."Li" is not only the "gatekeeper" of the situational com munication,but also the "guideline" for the effect of the whole situational com munication activity and the "rules" for the smooth development of the situatio nal communication activity.The rites in Confucius' eyes are essentially the sa me as the "situation definition" in Goffman's writing.They are social normsth at guarantee the normal development of situational communication activities.Sp eaking of the virtue of "faithfulness," it manifests itself as "filial piety" andas "careful words." The "gentleman's trip" includes two aspects:indecent assault and self-cultivation.There are three methods of situational communication:self-denial and revenge,being a model and observing others.As a method of co mmunication,the greatest benefit of "self-denial and rejuvenation" is that it can smoothly realize the ideal of communication of "Quality in the World",whilethe essence of "Quality in the World" is peace and order in the world.Whethe r "being right as a fan" can have the effect of "wind blowing grass",depends on whether the gentleman-type communicator can do everything "seeking ones elf","being self-confident and blameless","No fight,no group,no party" and "nine thoughts." "Listening,observing,and demonstrating" is a kind of effe ctive communication method.If you want to realize the thoughtful purpose of observing people,the observer must "see the cause,observeits cause,check it s security",that is,from various Understand the characteristics of the recipient in the context.There are three reasons for Confucius' situational dissemination of thoughts:faith in ancient times,patriotism,and salvation.The key to inno vation and inheritance of Confucius' situational communication thoughts is to do three things:seek forthe situation,take advantage of the situation and coex ist with each other.The so-called "potential" includes three aspects.One is the tools and technologies for information transmission in the society,the second is the recipient's mode of receiving information,and the third is the state's mo de of controlling information transmission.Merowitz pointed out that "situation" is not a "physical area" in the geogr aphical sense,but an "information field" in the sociological sense.In short,the so-called "context" is an information system.The fundamental driving forc efor the formation of this information system is the medium itself,not the phy sicalplace as traditional views suggest.Merowitz's theory of context communica tionmainly includes three aspects:first,the media is the information environme nt;second,the context refers to the social information system;third,the infor mation environment formed by the media itself(that is,the media context)ha s a strong impact on the daily behavior of society.This article compares Confucius' s situational communication thought with Merovetz's contextual communication theory,and finds that Confucius' s situatio nal communication thought is based on people,while Merovitz's situational co mmunication theory is based on media.The direct reason for the difference is that there is a difference in the understanding of the core elements of situatio nal communication activities,which is rooted in the different era environments.