| With the continuous maturity of Internet technology and the development trend of netizens' nationalization,cultural expression in the network has become a backbone power in the construction of public opinion field.Network buzzwords not only popular in the Internet and real life,but also loved by the youth group as a new youth subculture.This paper first gives a profound conceptual explanation of the network buzzwords.Then,from the perspective of youth subculture,taking the subculture theory of Birmingham School as the analytical framework to find the root causes of the network buzzwords' essence according to the three key words of "style","resistance" and "incorporation".By interpreting the ceremony of style,analysing the practice of resistance,rethinking the changes of Incorporation to network buzzwords,we learned that the network buzzwords has obvious "retreat" style characteristics,which is very different from the stylized resistance ritual of western.This kind of roundabout retreat affected the daily life,language communication and cognitive action tardily;The network buzzwords hide the resistance of subcultures behind the appearance of "moderate",and powerfully realize the cultural function of youth subculture like deconstruct tradition,break the class and make self-voice;The network buzzwords insist on doing anti incorporation in the process of accepting the incorporation,it makes the mainstream culture and the youth subculture no longer in the opposite direction forever.The relationship between the two becomes ambiguous and complicated.Such new variations require us to change the solidified thinking under the premise of understanding the youth subculture objectively.Avoid talking about the incorporation and resistance of network buzzwords from the perspective of mainstream culture.We should give a correct guidance to network buzzwords by a trade-offand and lead this creative force to the direction that is conducive to social progress. |
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